Chevrolet: Muffins

If your car is an oven, it's time to install a genuine air conditioning of Chevrolet.

The idea was to send a funny reminder of how it affects the heat in the Ecuadorian Coast to the clients who bought a Chevrolet Vitara without a genuine air conditioning. Also we send recipes for they can prepare muffins in their cars.

Advertising Agency: Rapp, Quito, Ecuador
Creative Directors: Nathalia Madrigal, Diego Villalba
Art Directors: Andrea Tafur, Miguel Bencomo
Copywriters: Nathalia Madrigal, Diego Villalba
Published: March 2010

20 comments

Las Cosas como son's picture
Las Cosas como son
51 pencils

al grano, simple y original

eltintachina's picture
eltintachina
12 pencils

Good insight

ElAndres's picture
ElAndres
50 pencils

Lost in translation.

atb2005's picture
atb2005
13567 pencils

... it's time to install...

dievill's picture
dievill
153 pencils

thanks for the explanation!!!

atb2005's picture
atb2005
13567 pencils

No problem! The entire explanation would read better as follows: To illustrate, tongue in cheek, the effect of Ecuadorian Coast heat on the owners of Chevrolet Vitara who did not purchase a genuine air conditioning, we sent out a box in the shape of an oven. We threw in a few good muffin recipes too!

The tagline, on the other hand, would read better as: If your car feels like an oven, it's time to install a genuine Chevrolet air conditioning.

Great job, guys! :-)

dievill's picture
dievill
153 pencils

Many thanks atb2005!!!

dievill's picture
dievill
153 pencils

Sorry for the mistakes in English: The headline will be... "If your car is an oven, it's time to install a genuine air conditioning of Chevrolet." En español: "Si tu auto es un horno, es hora de instalar un aire acondicionado genuino de Chevrolet."

daniblok's picture
daniblok
4 pencils

Que buen anuncio.

ElAndres's picture
ElAndres
50 pencils

Simple. Quite nice.

killing joke's picture
killing joke
22 pencils

Not even a bad translation can change the idea. Good one Rapp!

dievill's picture
dievill
153 pencils

Thanks Wicked!!!!

NmadrigalH's picture
NmadrigalH
4 pencils

seeeee!!!

raulbanderas's picture
raulbanderas
357 pencils

muy bueno!!!

tytpol's picture
tytpol
777 pencils

:]

tubito's picture
tubito
107 pencils

probablemente en ecuador sea cierto! jaja...muy bueno

ivan's picture
ivan

Copy has been updated. Rapp thanks you guys! :)

Ivan Raszl, admin of AotW

dievill's picture
dievill
153 pencils

Many thanks Ivan!!

lucas79's picture
lucas79
50 pencils

Simple, directo and insight, good

Lucas Advertising

Arce's picture
Arce
20 pencils

Redondo, me llego, literalmente!

Arce

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