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Muffins

Agency: 
Published/Aired: 
March 2010
Description: 

The idea was to send a funny reminder of how it affects the heat in the Ecuadorian Coast to the clients who bought a Chevrolet Vitara without a genuine air conditioning. Also we send recipes for they can prepare muffins in their cars.

If your car is an oven, it's time to install a genuine air conditioning of Chevrolet.

Advertising Agency: Rapp, Quito, Ecuador
Creative Directors: Nathalia Madrigal, Diego Villalba
Art Directors: Andrea Tafur, Miguel Bencomo
Copywriters: Nathalia Madrigal, Diego Villalba

Comments (20)

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Highest Rated

Arce's picture
Arce
Activity Score 20

Redondo, me llego, literalmente!

Arce

Las Cosas como son's picture
Las Cosas como son
Activity Score 101

al grano, simple y original

eltintachina's picture
eltintachina
Activity Score 12

Good insight

ElAndres's picture
ElAndres
Activity Score 50

Lost in translation.

atb2005's picture
atb2005
Activity Score 13561

... it's time to install...

dievill's picture
dievill
Activity Score 153

thanks for the explanation!!!

atb2005's picture
atb2005
Activity Score 13561

No problem! The entire explanation would read better as follows: To illustrate, tongue in cheek, the effect of Ecuadorian Coast heat on the owners of Chevrolet Vitara who did not purchase a genuine air conditioning, we sent out a box in the shape of an oven. We threw in a few good muffin recipes too!

The tagline, on the other hand, would read better as: If your car feels like an oven, it's time to install a genuine Chevrolet air conditioning.

Great job, guys! :-)

dievill's picture
dievill
Activity Score 153

Many thanks atb2005!!!

dievill's picture
dievill
Activity Score 153

Sorry for the mistakes in English: The headline will be... "If your car is an oven, it's time to install a genuine air conditioning of Chevrolet." En español: "Si tu auto es un horno, es hora de instalar un aire acondicionado genuino de Chevrolet."

daniblok's picture
daniblok
Activity Score 4

Que buen anuncio.

ElAndres's picture
ElAndres
Activity Score 50

Simple. Quite nice.

killing joke's picture
killing joke
Activity Score 22

Not even a bad translation can change the idea. Good one Rapp!

dievill's picture
dievill
Activity Score 153

Thanks Wicked!!!!

NmadrigalH's picture
NmadrigalH
Activity Score 4

seeeee!!!

raulbanderas's picture
raulbanderas
Activity Score 357

muy bueno!!!

tytpol's picture
tytpol
Activity Score 777

:]

tubito's picture
tubito
Activity Score 107

probablemente en ecuador sea cierto! jaja...muy bueno

ivan's picture
ivan

Copy has been updated. Rapp thanks you guys! :)

dievill's picture
dievill
Activity Score 153

Many thanks Ivan!!

lucas79's picture
lucas79
Activity Score 50

Simple, directo and insight, good

Lucas Advertising

Arce's picture
Arce
Activity Score 20

Redondo, me llego, literalmente!

Arce

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