If your car is an oven, it's time to install a genuine air conditioning of Chevrolet.
The idea was to send a funny reminder of how it affects the heat in the Ecuadorian Coast to the clients who bought a Chevrolet Vitara without a genuine air conditioning. Also we send recipes for they can prepare muffins in their cars.
Advertising Agency: Rapp, Quito, Ecuador
Creative Directors: Nathalia Madrigal, Diego Villalba
Art Directors: Andrea Tafur, Miguel Bencomo
Copywriters: Nathalia Madrigal, Diego Villalba
Published: March 2010