Chevrolet: Genuine Parts, 3

The chain is as strong as its weakest link.
Choose Chevrolet's high quality genuine parts.

Advertising Agency: Grey/G2, Budapest, Hungary
Creative Director: Gábor Spielmann
Art Director: István Bene
Copywriters: Dániel Barabás, Gábor Spielmann
Published: May 2011

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10 comments

Hadrons's picture
Hadrons
5743 pencils

Great. 2 thumbs up.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

So the font is a metaphor? Uff - we've seen this metaphors so many times, not a font but something else in the visual. This is just a template idea.

kleenex's picture
kleenex
29303 pencils

I like it. The Font use works for me.

andylefty's picture
andylefty
4537 pencils

Makes perfect sense. However, I don't totally buy it.

baliquez's picture
baliquez
99 pencils

It WAS a Korean brand, now it is Chevrolet. Why go back?

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

I don't like

Nike Diesel's picture
Nike Diesel
13389 pencils

What Jaap Grolleman says; It's just a template idea.

Glut's picture
Glut
3947 pencils

first ideas!

pinkparacelsus's picture
pinkparacelsus
25 pencils

oh burnnn

Potaters gonna potate!

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