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Comments (27)

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Highest Rated

Anna15's picture
Anna15
Activity Score 3

Definitely Stolen Art!! Poor idea too

tirthomitro's picture
tirthomitro
Activity Score 2758

this is fab!!

they showed me a picture & i laughed
dignity has never been photographed

whatthefudge's picture
whatthefudge
Activity Score 1266

Well executed!

sandhya rao's picture
sandhya rao
Activity Score 217

nice and also wish could be better

Blashyrkh's picture
Blashyrkh
Activity Score 32882

bullshit

Adaddicted's picture
Adaddicted
Activity Score 3435

bullbutter!!!

withalltherespects

YunKing's picture
YunKing
Activity Score 2

Well done

iamlucas's picture
iamlucas
Activity Score 4

would be a nice direct mailer.

Feels a bit forced as a print ad.

deep_tracy's picture
deep_tracy
Activity Score 588

Yeah. Or they could have used a real car and not some metal-cardboard thingy. Also, what's with the house windows and door? A house fits in the car? Also, a less all-sweeping headline would have been nice.

Singularity's picture
Singularity
Activity Score 202

Really nicely done. Strong idea, consumer relevance, and clear, crisp execution.

- Jeff

– – – – – – – – –
President, Singularity Design | www.SingularityDesign.com | Blog.SingularityDesign.com | Is your brand getting the attention it deserves?

rawaa's picture
rawaa
Activity Score 35

copy could have been better

Elmārs Ārnieks's picture
Elmārs Ārnieks
Activity Score 840

dont like it

Life is a joke. Laugh.

dievill's picture
dievill
Activity Score 153

Pretty nice!!!

tytpol's picture
tytpol
Activity Score 777

Ossomnes!

thedesignaddict's picture
thedesignaddict
Activity Score 5403

The car looks like a turd on wheels.

I understand the 'Utility' component of concept, but 'Beauty' has been savaged in order to bring this concept to life. Utility is a secondary consideration when buying a car, and overall aesthetic trumps all.

If were were to look at this ad through the eyes of the consumer, I would say that most people would be repulsed by this car. I certainly am.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

"Fits everybody. Fits everything."

This tag line represents everything that's gone wrong for the big US car companies. Trying to be everything to everybody is a shortcut to brand extinction. The slow dissolution of model distinction leads to the disintegration of category ownership.

netei's picture
netei
Activity Score 215

great idea
art direction is average
why? the very essential copy in this case is very small under the car, then, there is the huge logo type on the other side of the ocean :). 3 places to look at to get the whole thing.
yellow lighting???? to give contrast you could have cut the car out of sheet metal or white paper and place it on a simple light grey background or light blue... but not shiny yellow.
more the cut out style is originally... you cut it out and fold it instead of stenciling out. anyway just my opinion
please see the original style at http://www.petercallesen.com/index/A4PAPERCUT_000.htm
"the impossible meeting"
greets.

Wadih A3's picture
Wadih A3
Activity Score 256

very good

Wadih A3's picture
Wadih A3
Activity Score 256

very good

monsieurange's picture
monsieurange
Activity Score 520

Could be better.

sandhya rao's picture
sandhya rao
Activity Score 217

agree with imlucas

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Great ad!

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

feddy_boo179's picture
feddy_boo179
Activity Score 71

good idea but not so good execution!!! My copy for this is "all in 1" - simple but rather effective!!!

DarkSide's picture
DarkSide
Activity Score 1066

There is no concept here. the only nice thing here is the stolen art.
Lame excuse to use someone else's talent without giving credit.

michelangelo's picture
michelangelo
Activity Score 660

very well done...

Mary50's picture
Mary50
Activity Score 3

Bad AD!!!!Bad!!!OuT

Banico's picture
Banico
Activity Score 3

STOLEN ART!!!!!!!

Anna15's picture
Anna15
Activity Score 3

Definitely Stolen Art!! Poor idea too

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