Chevrolet: Domino

Always be there.

Advertising Agency: McCann Erickson, Bogotá, Colombia
Executive Creative Director / VP: Samuel Estrada
Creative Director: Armando Rico
Art Directors: Cesar Meza, Juan F. Sierra
Copywriters: Armando Rico, Fabian Gomez
Illustrator: Moonlab-Juan Sierra
Photographer: Stock
Account Team: Carolina Duran, Juan Concha, Catalina Sanchez
Published: October 2009

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18 comments

pierrelastname's picture
pierrelastname
2869 pencils

plop....

alexander_bickov's picture
alexander_bickov
3279 pencils

I dont get the message :)

Both Sides of the Brain's picture
Both Sides of t...
173 pencils

I didn't get it. Could someone please explain?

Guest's picture
Guest

thats tombstones which you create when you drive chevrolet

CopyRight's picture
CopyRight
715 pencils

Always be where?? wt is it trying to say?

Rabubi's picture
Rabubi
560 pencils

I'd just turn the page.

Guest's picture
Guest

Domino effect. Always, in front of the chevy, there will be another domino that falls and so on. Cool art, not so clear though.

Bob08's picture
Bob08
749 pencils

Truth is on the clouds.

Guest's picture
Guest

I have no idea what this means.

J Designer's picture
J Designer
2420 pencils

Like everyone else here I don’t get the message. Perhaps this idea would work better in film?

Guest's picture
Guest

unclear totally. where is there and why

AXAY555's picture
AXAY555
582 pencils

the one domino completely out on the right side of the road...ya u should always be there....& after that u will go on & on & on...i hope this is what they are trying to say.

s1bs's picture
s1bs
398 pencils

i like it. it's visually striking. and it communicates the speed at which you will move though the lanscape....i think

Guest's picture
Guest

eso es lo que pasa por sacar primero la idea y luego el concepto

theanc's picture
theanc
2778 pencils

Unclear. Bad.

Migzter13's picture
Migzter13
973 pencils

ugh. I think it's trying to say: Buy a Ford instead.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Guest's picture
Guest

copy killed the ad

Boxey's picture
Boxey
8885 pencils

I don't get it.

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