Chevrolet: Cyclist

The blind spot is no longer blind.

Campaign to reinforce the importance of having the blind spot sensor and how every day accidents could be avoided.

Advertising Agency: McCann, Mexico City, Mexico
Creative Directors: Javi Carro, Breno Cotta
Art Director: Alejandro López
Copywriters: Breno Cotta, Alejandro López, Eduardo Espinoza.
Photographer: Ale Burset
Post Production: Diego Speroni, Murilo Viviurca Marcondes
Additional credits: F16 Producciones
Art Buyers: Nayely Valle, Lando López
Published: March 2014


kleenex's picture
36180 pencils

I like the concept.

Marcao's picture
2896 pencils

Interesting, but the line could be more concise, like "No more blind spots" perhaps?

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