Chevrolet Captiva X-treme: Savanna

Don't let nature make you feel insignificant.

Advertising Agency: Mccann Erickson, Buenos Aires, Argentina
Executive Creative Director: Sebastián Castañeda
Creative Directors: Mariano Legname, Rodrigo García Polignano
Art Director: Juan Lódola
Copywriter: Sebastian Lombroni
Illustrator: Tino Lopez Saubidet
Published: July 2010

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17 comments

Guest's picture
Guest

Who in the what now?

velle's picture
velle
1550 pencils

it looked like a diorama, then i saw the line, which killed everything for me.

FourT6and2's picture
FourT6and2
218 pencils

"Don't let nature make you feel insignificant." Ok, I won't. Actually, you know what? Nature doesn't make me feel insignificant. I guess I don't need to buy this SUV, then!

ScottaY's picture
ScottaY
36 pencils

Beautiful, and yes Nature does make me feel insignificant. Those damn mountains and Trees outlive me *Jealousy*

Guest's picture
Guest

one of the stupidest line ive come across in recent time.

you don't have to tell me what, where, how, i should be feeling.

by the way, we (the humans) are the ones that makes makes insignificant. not the other way around.

dollypoppin's picture
dollypoppin
1423 pencils

I agree. There's something wrong with the headline.

---------
"Nihil sub sole novum"

Francesco1n's picture
Francesco1n
73 pencils

I don't want to buy a car that instead of make me feel part of incredible landscapes (doesn't jeeps are born with this pourpose??), makes me feel part of a plastic miniature.

pez's picture
pez
1727 pencils

Seems like they were looking for a "great" line and this is the best they could do... Totally agree with Francesco1n...
Insignificant ad...

Guest's picture
Guest

Dear lord... these people are really uptight, you shouldn´t be watching advertising if you´re going to take it so seriously.
Nice ad by the way, great insight.

Guest's picture
Guest

Most of the people here are very critical. They vote really high for nice photography and kill an idea if it has 10 words or more of copy. What I'd like to know is how many of them are actually in advertising; and if they are, I would love to see their work and see if it's worse, comparable, or better.

Guest's picture
Guest

They're students talking about things they don't know.

FourT6and2's picture
FourT6and2
218 pencils

I'd love to see your work as well. :)

Guest's picture
Guest

Great Ad, great insight.

ERROR404's picture
ERROR404
770 pencils

that ceiling makes you feel insignificant!

Guest's picture
Guest

el insight esta bien, es para aquellos que viajan y se sienten pequeños frente al paisaje, lo cual es inevitable a menos que seas un manojo de sobervia.

Anonymous Author's picture
Anonymous Author
1541 pencils

Consider that words and language mean nothing more than that which your experience can extract.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Dzsoi's picture
Dzsoi
5326 pencils

Yeah, switch to first gear, burn off the dust of your inferiority complex from your soul, tread the sh*t out of the accelerator pedal and run over those hairy-scary motherf*ckers!!!!

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