Chevrolet: Brakes

Don't wait for your brakes to shriek to change them.
Chevrolet Repairshops.

Advertising Agency: Sancho BBDO, Bogota, Colombia
Creative Directors: Giovanni Martinez, Hugo Corredor
Group Directors: Claudia Murillo
Graphic Designers: Claudia Murillo, Ivan Gutierrez
Copywriters: Andres Norato, Luis David Parra
Other additional credits: Andrea Zarate
Published: April 2008

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6 comments

ahpitt's picture
ahpitt
342 pencils

a bit childish to me. Where is the brand image?

phoamcor's picture
phoamcor
1284 pencils

what a mess

Charlie Pratt's picture
Charlie Pratt
427 pencils

Interesting concept. There's a lot of mental hurdles to jump over, though. Maybe in S. America they are making the connections faster.

http://www.corporatepoets.com

NatalieM's picture
NatalieM
1687 pencils

The message should be more obvious.

R. Rinaldi's picture
R. Rinaldi
686 pencils

So so

isa1's picture
isa1
10 pencils

Very Good

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