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Bed

Agency: 
Published/Aired: 
June 2009
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Description: 

A designated driver is Death’s worst nightmare.

Advertising Agency: Mccann Erickson, Quito, Ecuador
Creative Director: Diego Perdomo
Art Director: Juan Manuel Larco
Copywriter: Mario Freire
Illustrator: BluMedia

Comments (11)

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Oblabla's picture
Oblabla
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I don't think you need to laugh at it. I think the ad is trying to say the if drivers get drunk they will die in painful circumstances and it could involve innocents. So death would prefer stay in his bed, wishing that he won't have to take life of a person that had a stupid drinking behavior because most of the time, it ends up in complete disasters and it is not funny to see it..even from the death's view.

And i Guess chevrolet would reduce the pain :)

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