Chevrolet Aveo U-VA: Air fresheners
Incredibly spacious.
Advertising Agency: Mccann Erickson, Mumbai, India
Creative Director: Prasoon Joshi
Copywriter: Pk Anil
Art Directors: Kapil Tammal, Sandesh Kambli
Photographer: Shekawat Hs Photography
Servicing: Suhail Tariq
Published: December 2007
41 comments
Oh my god thats bad...
It's really really bad, and also says that the car STINKS!!!!
lol u r right
http://jazarah.net/
theworstcar'sadoftheyear and award goes to...............Prasoooooooooooon!
yeah that says incredible stinky.. not spacious.
how it spacious. didn't get it.
Because u'll need a lot of those trees (as u can see in the ad) to have a good smell even in the back of the car...
i can do that even in my small car... even if i want to, i can hang more than 6 air fresheners...
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
yeah, that´s not fresh at all...
I think maybe it's a culture thing, it was from India.
Could any Indian friend could explain this?
Jeez guys... come on...
To freshen the area in a normal sized car you only need one air freshener.
To freshen a large area in an unusually spacious car, more air fresheners are needed...
True it's not the most obvious ad in the world, but it's not rocket science either.
The thought is cool, but the ad just doesn't work... is it the sepia tone? The crop?
we know what they intend to say. but try to imagine you wouldn't work in advertising and whouldn't know how ad-people think. whould you get it then?
the sepia tone it definitively doesn't work, it gave it a "stinky" ambient :S
I like! I got it pretty quick. Although it might not be the best way to show how spacious it is but gets the idea across.
Those X'mas trees are freshener -.-
the old air freshener tree gag again.
crap......just a crap...
if we ad people don't get it, then it will be harder for the average Joe. I think it would help if the camera is all the way at the back and shot using wide angle lens, dramatising the spaciousness, and the bunch of air freshners are small, right at the end, and the line is next to it.
For all u international dudes out there, this one reeks of a SCAM!! 90% of the Indian population would never identify with that kind of a freshener...we hardly even have the X'mas tree fresheners around! A westerner, on the other hand would identify with it pronto. so this ad is intended for international consumption n digestion. N has nothing whatsoever to do with the Indian audience.
It's the same kind of lousy disconnect with the Indian TG that i've been seeing on this site wrt Indian agencies....purely catering 2 the west. It bugs the shit out of me. Since when did our best guys (read Prasoon & Piyush) have to resort to this kind of gimmicking?
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Not all who wander are lost
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Not all who wander are lost.
N efox5...sadly no, it ain't a 'culture' thing, buddy.
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Not all who wander are lost.
i dont like the yellowish tone given here.. it makes me feel sick when i look at it, not discussing the idea coz everybody here said enough about it...
long live Ronnie James Dio!!!
--
Everartz
| Everartz |
That's india for you folks....
Add insult to injury then burn the candle at both ends.
:: Put your ears against the ground so i can walk over what you heard::
You're a sad little man....or boy.
Talk about the idea not the country. When you do that we don't think "ha ha what a funny dude", it's more like "Mr tiny penis just had a brain fart"
Doin' it for the points
Get over yourself monkey boy, who are you to say what i should and should not do. Get off your high horse smart ass. You did it with drunk dave, your childesh antics are old man and not a quarter as entertaining as you intend them to be. Do what everyone else does, If you don't relate or like any of the comments skim over them. If you can't do that then deal with it.
Add insult to injury then burn the candle at both ends.
:: Put your ears against the ground so i can walk over what you heard::
Like you just did?
tool
Doin' it for the points
Only bad ads become so much comments.
BACK IN 1995!!!
The car stinks. Headline should be:
So spacious that you can load up to 100 herring boxes.
Hey! nice Idea! thanks for proving the power of copy :)
Cheers
is nice but when you thought for second time is like... ok but if i wanna desapeer some bad smell in the car and resist to die... mmmm the ad is god in at first impression!..."my car is so big...i have to use so many Air fresheners
I saw it more as a forest of trees vs. a normal single tree thus showing size.
The smelly car issue weakens it, though. Perhaps a gorgeous beauty interior shot in cool blues and greens (and a spacious angle) with a "forest" of evergreen air-fresheners and a matching vast evergreen forest scene out the window, would have taken the smell thought away and focused on the ample room - then it would work.
the familiy that owns this car maybe have a colon problem
jumpp21
The freshener things been done to death and this doesn't improve upon it. My take is that the car holds more stinky, sweaty people. Did I get it?
This is Prasoon's? I'm looking forward for Ramen to comment. XD
Boediboed
Trying to retire ad-man
I think this will work for India. Few months ago my friends came back from that country and were shocked. Indians love to fill the air with fragrances so much, that for people from other countries it is really hards to endure it. So this ad is perfact for indians.
JAJAJAJA... it's so sketchy it becomes really funny... i love it
I think the idea deserve a dozen more refresher....
www.michaelwongcc.com
wow! a spacious stink car!
end of joy, enjoy
Oh 'Maa'
Well wouldn't your car stink after having a large curry!
You sound like a winner.
Doin' it for the points
i dont know what to say :O