Chester Zoo: Botanical Gardens, 3

Behold the beauty of our botanical gardens. And be amazed by the 20ft monkeys.

Creative Director: Nick Carter
Art Director: Antony Antonio
Copywriter: Nick Carter
Photographer: Kevin Radcliffe

May 2016


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Idea is OK but I don't like the art. Doesn't go with the feeling of a botanical garden to me.

atb2005's picture
13561 pencils

This is clearly not an agency as there's no agency name mentioned. The entire campaign looks like an obituary. Too dark, too much copy. Large bold typography is a huge trend in design right now though.

Billoughsby's picture
5124 pencils

You're right about too much copy. And adding insult to the injury caused by a headline that is too long is the fact that body copy must be used to explain the headline's far-stretch play on words. What a waste.

A different background color would half-way lift this out of the commode. But even with a color change, these would be just competent, standard, not amazing.

They should have gone back to the concepting stage on these.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture

I agree...

I think the art should be as an illustration and the headline should be defiantly smaller.

Guest's picture

Nick Carter has become a creative director! Congrats, Nick!

bobby666's picture
1460 pencils

the idea is general and so is the execution. even having such an interesting subject like the MONKEY PLANT they failed to explore it. would have been quite interesting if some intrigue with the monkey thought was explored.

warreno's picture
222 pencils

Hmm. Helvetica, really? I mean really?

I'd like to see more negative space in this entire series, ideally with at least an attempt to illustrate what they're describing. I don't need to see the twenty-foot monkey, mind you, but maybe something at least suggestive of botany would be a step in the right direction.

All that aside ... Helvetica? Really?

Hiperion's picture
3138 pencils

poor idea and bored art

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