Chester Zoo: Botanical Gardens, 3

Behold the beauty of our botanical gardens. And be amazed by the 20ft monkeys.

Creative Director: Nick Carter
Art Director: Antony Antonio
Copywriter: Nick Carter
Photographer: Kevin Radcliffe
Published: 2009

Related videos by Shutterstock

8 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Idea is OK but I don't like the art. Doesn't go with the feeling of a botanical garden to me.

atb2005's picture
atb2005
13567 pencils

This is clearly not an agency as there's no agency name mentioned. The entire campaign looks like an obituary. Too dark, too much copy. Large bold typography is a huge trend in design right now though.

Billoughsby's picture
Billoughsby
5091 pencils

You're right about too much copy. And adding insult to the injury caused by a headline that is too long is the fact that body copy must be used to explain the headline's far-stretch play on words. What a waste.

A different background color would half-way lift this out of the commode. But even with a color change, these would be just competent, standard, not amazing.

They should have gone back to the concepting stage on these.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

I agree...

I think the art should be as an illustration and the headline should be defiantly smaller.

Guest's picture
Guest

Nick Carter has become a creative director! Congrats, Nick!

bobby666's picture
bobby666
1460 pencils

the idea is general and so is the execution. even having such an interesting subject like the MONKEY PLANT they failed to explore it. would have been quite interesting if some intrigue with the monkey thought was explored.

warreno's picture
warreno
222 pencils

Hmm. Helvetica, really? I mean really?

I'd like to see more negative space in this entire series, ideally with at least an attempt to illustrate what they're describing. I don't need to see the twenty-foot monkey, mind you, but maybe something at least suggestive of botany would be a step in the right direction.

All that aside ... Helvetica? Really?

Hiperion's picture
Hiperion
3138 pencils

poor idea and bored art

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments