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Comments (8)

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Highest Rated

Hiperion's picture
Hiperion
Activity Score 3138

poor idea and bored art

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Idea is OK but I don't like the art. Doesn't go with the feeling of a botanical garden to me.

atb2005's picture
atb2005
Activity Score 13561

This is clearly not an agency as there's no agency name mentioned. The entire campaign looks like an obituary. Too dark, too much copy. Large bold typography is a huge trend in design right now though.

Billoughsby's picture
Billoughsby
Activity Score 5144

You're right about too much copy. And adding insult to the injury caused by a headline that is too long is the fact that body copy must be used to explain the headline's far-stretch play on words. What a waste.

A different background color would half-way lift this out of the commode. But even with a color change, these would be just competent, standard, not amazing.

They should have gone back to the concepting stage on these.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

I agree...

I think the art should be as an illustration and the headline should be defiantly smaller.

Guest's picture
Guest

Nick Carter has become a creative director! Congrats, Nick!

bobby666's picture
bobby666
Activity Score 1460

the idea is general and so is the execution. even having such an interesting subject like the MONKEY PLANT they failed to explore it. would have been quite interesting if some intrigue with the monkey thought was explored.

warreno's picture
warreno
Activity Score 222

Hmm. Helvetica, really? I mean really?

I'd like to see more negative space in this entire series, ideally with at least an attempt to illustrate what they're describing. I don't need to see the twenty-foot monkey, mind you, but maybe something at least suggestive of botany would be a step in the right direction.

All that aside ... Helvetica? Really?

Hiperion's picture
Hiperion
Activity Score 3138

poor idea and bored art

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