Chester Zoo: Botanical Gardens, 1

At Chester Zoo, see ferocious lions, savage bears and wild flowers.

Creative Director: Nick Carter
Art Director: Antony Antonio
Copywriter: Nick Carter
Photographer: Kevin Radcliffe

May 2016


bobby666's picture
1460 pencils

the current campaign is just the opposite compared to your bed specialist campaign. That one was brilliant.

TiltedChair's picture
10 pencils

One thing I hate about reviewing ads is that we interpret them in a completely unrealistic manner. Never in real-world situation, would a target audience member see three Chester Zoo print ads in rapid succession, like I've just done. When I got to the third one, it felt a tad formulaic; I could kind of tell when the pay off was going to hit, and it doesn't feel unexpected or surprising. But a reader would never see this campaign that way. They would see one and then maybe a month later, see another. In that way, I'm sure the lines work much better.

Have a seat. We have an idea.

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