Chery QQ: Fish

It consumes less. Chery QQ 800cc

Advertising Agency: Ogilvy Guatemala
Creative Directors: Jonathan Bell
Copywriter / Designer: Jonathan Bell


STRTLRS's picture
1607 pencils

A car that runs on animals? Talk about alternatives to oil! I'm so sick of silhouettes...

I think, therefore... yeah.

alvinpck's picture
1467 pencils

You don't need to comment thrice. We got your point.


Ad_Man's picture
828 pencils

worse... FOUR times! desperate need for attention.

and worst... the 4 comments called my attention more than the ad itself.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

wildbore's picture
749 pencils


Bundy Agency's picture
Bundy Agency
597 pencils

This was done here in aus for toyota about a year ago,
except there stuff made sense, this doesnt

artbum's picture
69 pencils

lol. its THE DONE POLICE- everybody RUN!

NatalieM's picture
1687 pencils

Good work referencing those.

brain123's picture
830 pencils

Yeah, those are way better...

Frits Harkema's picture
Frits Harkema
713 pencils

What is inside the fish?

tomotzi's picture
51 pencils

a piece of fish-shit ;-)

ricklongo's picture
1244 pencils

Please, people, this ad is a direct reference to the Toyota ads. It "consumes less", so it has "eaten less stuff".

Not that I think it works (not many non-ad people in Guatemala will remember that campaign), but it helps to think a campaign through before you cry "done".

Van Hu's picture
Van Hu
25 pencils

when i see this pieces, I remenber the ads that i saw of Toyota. the same line, the same concept. Sorry guys, but the reference is clear.

petek's picture
1894 pencils

well it might be clear to some ad people ...

tantrik_indian's picture
953 pencils

The concept they are projecting is totally different. I don't understand how you can call 'done'. Just because it looks similar.

~~this paranoid survived!~~

David Wooderson's picture
David Wooderson
23 pencils

I'm confused.. is the target market creatives who study award annuals?

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