Chery QQ: Fish

Chery QQ: Fish

It consumes less. Chery QQ 800cc

Advertising Agency: Ogilvy Guatemala
Creative Directors: Jose Contreras, Jonathan Bell
Copywriter / Designer: Jonathan Bell

Your rating: None Average: 3 (9 votes)

Comments

STRTLRS's picture

A car that runs on animals? Talk about alternatives to oil! I'm so sick of silhouettes...

www.storytellerscreative.com

alvinpck's picture

You don't need to comment thrice. We got your point.

...
http://alvinpck.deviantart.com/gallery/

worse... FOUR times! desperate need for attention.

and worst... the 4 comments called my attention more than the ad itself.

wildbore's picture

poor!

This was done here in aus for toyota about a year ago,
except there stuff made sense, this doesnt

-SCRATCH 'N' SNIFF

lol. its THE DONE POLICE- everybody RUN!

NatalieM's picture

Good work referencing those.

-Natalie
www.topolewski.net

brain123's picture

Yeah, those are way better...

What is inside the fish?

tomotzi's picture

a piece of fish-shit ;-)

Please, people, this ad is a direct reference to the Toyota ads. It "consumes less", so it has "eaten less stuff".

Not that I think it works (not many non-ad people in Guatemala will remember that campaign), but it helps to think a campaign through before you cry "done".

when i see this pieces, I remenber the ads that i saw of Toyota. the same line, the same concept. Sorry guys, but the reference is clear.

well it might be clear to some ad people ...

tantrik_indian's picture

The concept they are projecting is totally different. I don't understand how you can call 'done'. Just because it looks similar.

~~this paranoid survived!~~

I'm confused.. is the target market creatives who study award annuals?

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