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Chemistry.com: Beach
No gays on beach May-Sept.
Did you do a double take when you saw this sign? You might have the same reaction when you learn that eHarmony doesn't accept gays. At Chemistry.com, we're not here to judge, just to ignite. Whether you're gay or straight, we believe everyone deserves the kind of love that makes you go weak in the knees. See what our chemistry-inspired matches can do for you. Your first five are free. Visit Chemistry.com today.
Advertising Agency: Hanft Raboy and Partners, New York, USA
Executive Creative Director / Copywriter: Doug Raboy
Creative Director / Art Director: John Tumelty
Art Director: Reuben Orter
Photographer: Tom Fowlks
Comments
it's about time someone took on eHarmony, but the ads they're running aren't incredible.
I like the idea, I just wish there didn't need to be so much copy to explain it.
MattCrump.com
ADCW: Making fun of great ads.
Everything but the "first five are free." Sounds horrible.
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