Cheeze rabbit

May 2007
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Advertising Agency: DDB, Paris, France
Executive Creative Directors: Sylvain Thirache, Alexandre Hervé
Head of Art: Sophie Mégrous
Art Director: Martin Darfeuille
Copywriter: Edouard Pérarnaud

Comments (18)

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theredm's picture
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That's exactly what I'm saying. In a previous post, I said that "less than 1% of people have rabbit in their fridge" in the U.S. I'm not saying it's wrong to have rabbit in your fridge, it's just a difference of culture. I've never been to France, so I don't know how common of a dish rabbit is there. It's not a bad choice whatsoever, just not as readily available as beef, pork, or poultry.
Maybe this ad would work in France, where rabbit might be more common. But in the U.S., this would be a bad ad. Did I help to clarify myself?