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For flattering blacks, 3

Agency: 
Published/Aired: 
May 2009
Description: 
Advertising Agency: Leo Burnett, Toronto, Canada
Photography Studio: Ishi Studios
Creative Directors: Israel Diaz
Art Directors: Anthony Chelvanathan, Israel Diaz
Copywriter: Steve Persico
Photographer: Ishi
Chief Creative Officer: Judy John
Art Buyer: Heather Morton

Comments (20)

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Highest Rated

BogdanGC's picture
BogdanGC
Activity Score 10

"You can tell from the neck that the person is fat, so why make the body out of toothpicks?" - i think you dont really get this ad. The person really IS fat, but wearing black makes him look slimmer than he is. And it's called exageration.

On another note the art direction is amazing, the cartoonish look makes the characters enjoyable and funny.

bknowlden's picture
bknowlden
Activity Score 3647

Wow, get ready to rake in the awards.

jdstr8's picture
jdstr8
Activity Score 64

haha, very good. clear and simple

Guest's picture
Guest

nicely executed

Emran Hayat's picture
Emran Hayat
Activity Score 832

product looks like a motor oil to me... but i like the ad

Creativity is a natural extension of our enthusiasm

Guest's picture
Guest

true, true... this is really outstanding.

Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

Well apart from looking like the younger Johnny Vegas it's great.
and visually hit's the nail on the head

www.jpmountford.com

no_user's picture
no_user
Activity Score 125

Amazing production, funny, eye catching. Need more? Congrats.

Guest's picture
Guest

The best of the three. This one looks least like some malformed homunculus.

Great idea, but the other two seem to overdo it. The slim bodies are slimmer than the slimmest slim person. You can tell from the neck that the person is fat, so why make the body out of toothpicks? A regular thin person would do.

BogdanGC's picture
BogdanGC
Activity Score 10

"You can tell from the neck that the person is fat, so why make the body out of toothpicks?" - i think you dont really get this ad. The person really IS fat, but wearing black makes him look slimmer than he is. And it's called exageration.

On another note the art direction is amazing, the cartoonish look makes the characters enjoyable and funny.

severino's picture
severino
Activity Score 20

very nice job, i don´t see an award comming but it´s really great.

Guest's picture
Guest

this is absolutely marvelous!

everartz's picture
everartz
Activity Score 7609

this is absolutely marvelous!

| Everartz |

Shells's picture
Shells
Activity Score 49

Hilarious!

epoc.mak's picture
epoc.mak
Activity Score 90

Great ads

Rattan Makkar

Guest's picture
Guest

@Jorge21:

why should we look at that?

mpared's picture
mpared
Activity Score 562

nicely done me like it ;-)

www.thecuriousbrain.com

jacsi's picture
jacsi
Activity Score 8

luv it, excellent art direction and really good idea!

Guest's picture
Guest

great

Guest's picture
Guest

Idea is too literal. Art is ok

Guest's picture
Guest

Good Job, long live Tim Burton

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