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Cheer Dark: For flattering blacks, 3

Cheer Dark: For flattering blacks, 3
Your rating: None Average: 5.7 (18 votes)

Advertising Agency: Leo Burnett, Toronto, Canada
Photography Studio: Ishi Studios
Creative Directors: Israel Diaz
Art Directors: Anthony Chelvanathan, Israel Diaz
Copywriter: Steve Persico
Photographer: Ishi
Chief Creative Officer: Judy John
Art Buyer: Heather Morton

20 Comments

bknowlden's picture 3676 pencils

Wow, get ready to rake in the awards.

jdstr8's picture 66 pencils

haha, very good. clear and simple

-an opinion, assimilated, is one wasted.

Guest's picture

nicely executed

Emran Hayat's picture 832 pencils

product looks like a motor oil to me... but i like the ad

Creativity is a natural extension of our enthusiasm

Guest's picture

true, true... this is really outstanding.

Jon-Paul Mountford's picture 863 pencils
25.5

Well apart from looking like the younger Johnny Vegas it's great.
and visually hit's the nail on the head

www.jpmountford.com

no_user's picture 127 pencils

Amazing production, funny, eye catching. Need more? Congrats.

Guest's picture

The best of the three. This one looks least like some malformed homunculus.

Great idea, but the other two seem to overdo it. The slim bodies are slimmer than the slimmest slim person. You can tell from the neck that the person is fat, so why make the body out of toothpicks? A regular thin person would do.

BogdanGC's picture 10 pencils

"You can tell from the neck that the person is fat, so why make the body out of toothpicks?" - i think you dont really get this ad. The person really IS fat, but wearing black makes him look slimmer than he is. And it's called exageration.

On another note the art direction is amazing, the cartoonish look makes the characters enjoyable and funny.

severino's picture 20 pencils

very nice job, i don´t see an award comming but it´s really great.

Guest's picture
8

this is absolutely marvelous!

everartz's picture 7590 pencils
9

this is absolutely marvelous!

| Everartz |

Shells's picture 49 pencils

Hilarious!

epoc.mak's picture 90 pencils
7

Great ads

Guest's picture

@Jorge21:

why should we look at that?

mpared's picture 570 pencils
jacsi's picture 8 pencils

luv it, excellent art direction and really good idea!

Guest's picture

great

Guest's picture

Idea is too literal. Art is ok

Guest's picture

Good Job, long live Tim Burton

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