Cheer Dark: For flattering blacks, 3

Advertising Agency: Leo Burnett, Toronto, Canada
Photography Studio: Ishi Studios
Creative Directors: Israel Diaz
Art Directors: Anthony Chelvanathan, Israel Diaz
Copywriter: Steve Persico
Photographer: Ishi
Chief Creative Officer: Judy John
Art Buyer: Heather Morton

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20 comments

bknowlden's picture
bknowlden
3647 pencils

Wow, get ready to rake in the awards.

jdstr8's picture
jdstr8
64 pencils

haha, very good. clear and simple

Guest's picture
Guest

nicely executed

Emran Hayat's picture
Emran Hayat
832 pencils

product looks like a motor oil to me... but i like the ad

Creativity is a natural extension of our enthusiasm

Guest's picture
Guest

true, true... this is really outstanding.

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

Well apart from looking like the younger Johnny Vegas it's great.
and visually hit's the nail on the head

www.jpmountford.com

no_user's picture
no_user
125 pencils

Amazing production, funny, eye catching. Need more? Congrats.

Guest's picture
Guest

The best of the three. This one looks least like some malformed homunculus.

Great idea, but the other two seem to overdo it. The slim bodies are slimmer than the slimmest slim person. You can tell from the neck that the person is fat, so why make the body out of toothpicks? A regular thin person would do.

BogdanGC's picture
BogdanGC
10 pencils

"You can tell from the neck that the person is fat, so why make the body out of toothpicks?" - i think you dont really get this ad. The person really IS fat, but wearing black makes him look slimmer than he is. And it's called exageration.

On another note the art direction is amazing, the cartoonish look makes the characters enjoyable and funny.

severino's picture
severino
20 pencils

very nice job, i don´t see an award comming but it´s really great.

Guest's picture
Guest

this is absolutely marvelous!

everartz's picture
everartz
7613 pencils

this is absolutely marvelous!

| Everartz |

Shells's picture
Shells
49 pencils

Hilarious!

epoc.mak's picture
epoc.mak
90 pencils

Great ads

Rattan Makkar

Guest's picture
Guest

@Jorge21:

why should we look at that?

mpared's picture
mpared
562 pencils

nicely done me like it ;-)

www.thecuriousbrain.com

jacsi's picture
jacsi
8 pencils

luv it, excellent art direction and really good idea!

Guest's picture
Guest

great

Guest's picture
Guest

Idea is too literal. Art is ok

Guest's picture
Guest

Good Job, long live Tim Burton

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