Advertisement

For flattering blacks, 1

Agency: 
Published/Aired: 
May 2009
Description: 
Advertising Agency: Leo Burnett, Toronto, Canada
Photography Studio: Ishi Studios
Creative Directors: Israel Diaz
Art Directors: Anthony Chelvanathan, Israel Diaz
Copywriter: Steve Persico
Photographer: Ishi
Chief Creative Officer: Judy John
Art Buyer: Heather Morton

Comments (15)

Log in or register to post comments

Highest Rated

Guest's picture
Guest

It's very intelligent, I like it lot! :)

Guest's picture
Guest

well done! I like it alot

Guest's picture
Guest

nice, Don Francisco.

Ozric's picture
Ozric
Activity Score 4043

Jajaja, true.

Guest's picture
Guest

what is the product?

Guest's picture
Guest

Could someone please explain this campaign? I'm a little lost. And I'm not sure what the product is either.

Guest's picture
Guest

He's a fatty, but his clothes make him look slimmer. Black is slimming.

Rabubi's picture
Rabubi
Activity Score 560

Beautifully done.

Guest's picture
Guest

Its a fabric detergent for black clothing. Black clothing is flattering because it makes you look slimmer, hence this black, as seen in the ad, is so flattering it makes your body REALLY slim, and your head look big.

Guest's picture
Guest

Beautifully executed and clever idea. They could have easily gone down the makes black stay super black route. But this is a nice insight.

Shame you can barely read the product name. I was wondering why they were in black and white, then I strained and strained and saw that it's for Cheer "Dark". But award show judges would never fret about the product name being illegible, so these should do quite well.

jeslon's picture
jeslon
Activity Score 7
Ed Mintone's picture
Ed Mintone
Activity Score 585

woah

Guest's picture
Guest

The photography is fun

Guest's picture
Guest

It's very intelligent, I like it lot! :)

Guest's picture
Guest

this aint no campaign, good as a single though

missed my turn's picture
missed my turn
Activity Score 426

These are cool. The art is sick.

Advertisement