Cheer Dark: For flattering blacks, 1

Advertising Agency: Leo Burnett, Toronto, Canada
Photography Studio: Ishi Studios
Creative Directors: Israel Diaz
Art Directors: Anthony Chelvanathan, Israel Diaz
Copywriter: Steve Persico
Photographer: Ishi
Chief Creative Officer: Judy John
Art Buyer: Heather Morton

Related videos by Shutterstock

15 comments

Guest's picture
Guest

well done! I like it alot

Guest's picture
Guest

nice, Don Francisco.

Ozric's picture
Ozric
4043 pencils

Jajaja, true.

Guest's picture
Guest

what is the product?

Guest's picture
Guest

Could someone please explain this campaign? I'm a little lost. And I'm not sure what the product is either.

Guest's picture
Guest

He's a fatty, but his clothes make him look slimmer. Black is slimming.

Rabubi's picture
Rabubi
560 pencils

Beautifully done.

Guest's picture
Guest

Its a fabric detergent for black clothing. Black clothing is flattering because it makes you look slimmer, hence this black, as seen in the ad, is so flattering it makes your body REALLY slim, and your head look big.

Guest's picture
Guest

Beautifully executed and clever idea. They could have easily gone down the makes black stay super black route. But this is a nice insight.

Shame you can barely read the product name. I was wondering why they were in black and white, then I strained and strained and saw that it's for Cheer "Dark". But award show judges would never fret about the product name being illegible, so these should do quite well.

jeslon's picture
jeslon
7 pencils
Ed Mintone's picture
Ed Mintone
585 pencils

woah

Guest's picture
Guest

The photography is fun

Guest's picture
Guest

It's very intelligent, I like it lot! :)

Guest's picture
Guest

this aint no campaign, good as a single though

missed my turn's picture
missed my turn
426 pencils

These are cool. The art is sick.

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments