checkyourneck.com: Check, 3

Thyroid cancer is growing 5 times faster than testicular cancer. Ask your doctor to check your neck. It could save your life. checkyourneck.com

Advertising Agency: Lowe Worldwide, New York, USA
Creative Director: Bernie Hogya
Art Director: Raj Kamble
Designer: Ken Rabe
Copywriter: Chip Rich
Illustrator: Keith Negley
Chief Creative Officer: Mark Wnek

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12 comments

Dale's picture
Dale
370 pencils

Gah. I understand where you're coming from as I've done many disease awareness campaigns but the execution is shit. Men (largely) aren't worried about testicular cancer so an ad saying instead of checking your balls, check your neck seems ineffectual. They aren't doing the first bit to begin with. Bowel cancer is another that isn't on the tips of anyone's tongue. To say X happens more than Y only works if Y is something I care about.

The breast cancer is probably more effective, but it's a one-off. If you want to raise awareness go all out. This is too timid; everything relies on comparing to other diseases and that can not possibly be the best way to go. Go back to the drawing board and you can do better.

- The only thing more rare than a good ad is a good guest comment -

ivan's picture
ivan

Perhaps in the UK testicular cancer isn't cared for much by man, but in eastern europe i think it is. Not sure how it measures in other parts of the world.

Ivan Raszl, admin of AotW

Guest's picture
Guest

I LIKE IT, diferent.......

Guest's picture
Guest

This is exceptional. The artwork is brilliant and does the concept justice. Most enjoyable piece I've seen on here in a long while.

--

Spewing Sports Nonsense in Podcast Form...
http://shortshorts.tumblr.com/

Guest's picture
Guest

can't believe this piece of crappa actually won Clio.

TRICKY's picture
TRICKY
3930 pencils

why is the doctor "Black"??

The man who stops advertising to save money is like the man who stops the clock to save time

AXAY555's picture
AXAY555
578 pencils

coz he's wearing white(offwhite) color shirt.

mitchelle2child's picture
mitchelle2child
87 pencils

Classic

insight_3j's picture
insight_3j
45 pencils

very classic and elegant... well done!

asifthebest's picture
asifthebest
88 pencils

Its different & practical! Congrats!

Guest's picture
Guest

Campanha Feia! não gosto!!!!
Hooorivel! Sei que vai ganhar um monte de prêmios mas é feia!

Guest's picture
Guest

Who says that advertising has too many gays?

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