checkyourneck.com: Check, 3
Thyroid cancer is growing 5 times faster than testicular cancer. Ask your doctor to check your neck. It could save your life. checkyourneck.com
Advertising Agency: Lowe Worldwide, New York, USA
Creative Director: Bernie Hogya
Art Director: Raj Kamble
Designer: Ken Rabe
Copywriter: Chip Rich
Illustrator: Keith Negley
Chief Creative Officer: Mark Wnek
12 Comments
Gah. I understand where you're coming from as I've done many disease awareness campaigns but the execution is shit. Men (largely) aren't worried about testicular cancer so an ad saying instead of checking your balls, check your neck seems ineffectual. They aren't doing the first bit to begin with. Bowel cancer is another that isn't on the tips of anyone's tongue. To say X happens more than Y only works if Y is something I care about.
The breast cancer is probably more effective, but it's a one-off. If you want to raise awareness go all out. This is too timid; everything relies on comparing to other diseases and that can not possibly be the best way to go. Go back to the drawing board and you can do better.
- The only thing more rare than a good ad is a good guest comment -
Perhaps in the UK testicular cancer isn't cared for much by man, but in eastern europe i think it is. Not sure how it measures in other parts of the world.
I LIKE IT, diferent.......
This is exceptional. The artwork is brilliant and does the concept justice. Most enjoyable piece I've seen on here in a long while.
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Spewing Sports Nonsense in Podcast Form...
http://shortshorts.tumblr.com/
can't believe this piece of crappa actually won Clio.
why is the doctor "Black"??
The man who stops advertising to save money is like the man who stops the clock to save time
coz he's wearing white(offwhite) color shirt.
Classic
very classic and elegant... well done!
Its different & practical! Congrats!
Campanha Feia! não gosto!!!!
Hooorivel! Sei que vai ganhar um monte de prêmios mas é feia!
Who says that advertising has too many gays?