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Cheating

Agency: 
Published/Aired: 
September 2007
Description: 

Nothing grows by chance. Use ITU fertilizers.

Advertising Agency: Lew'Lara/TBWA, São Paulo, Brazil
Creative Directors: Jaques Lewkowics, André Laurentino, Mani Fadel, Victor Sant'anna, Felipe Luchi, Luciano Lincoln, Braulio Kuwabara
Art Director: Mozar Gudin
Copywriter: Tomas Correa
Illustrators: Alex Voltolino, Fabio Abram, Will Murai, Eduardo Baroni, Gelmi

Comments (12)

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Highest Rated

Disco Munky's picture
Disco Munky
Activity Score 3890

That's exactly the same, and loads better.

Fits the brand and is telling the truth.

Jordan IS the root of all good ballin' shoes.

..mostly.

Lebron, I dub thee "wanna-be".

"readthiswhileIstareatyourtits"

Doin' it for the points

StuartLittle's picture
StuartLittle
Activity Score 468

Kool

Rachel.Mann's picture
Rachel.Mann
Activity Score 450

It's not clicking with me. Why the hell would I go run out and buy ferilizer after seeing this? People are likely not going to remember what this was an ad for...but maybe that's just me

copywriter.txt's picture
copywriter.txt
Activity Score 828

Q: Why the hell would I go run out and buy ferilizer after seeing this?

A: Maybe because you aren't a farmer.

Rachel.Mann's picture
Rachel.Mann
Activity Score 450

True, that I am not.

ADebutant's picture
ADebutant
Activity Score 266

great art direction/visual idea...wrong client.

"Our factories make cosmetics. We sell hope." -M.Factor

NatalieM's picture
NatalieM
Activity Score 1685

Ah, I think it really is advertising a fertilizer. I was confused. I agree that this artwork may be too strong and off topic for such a client. It's good to be different but not so different that you're making people confused.

Disco Munky's picture
Disco Munky
Activity Score 3890

Who's in charge at this agency?

You need to crack that whip and get these guys to tie everything together at concept stage before you let them run wild like this.

Loads of potential to kick ass, but just off brand here.

"readthiswhileIstareatyourtits"

Doin' it for the points

Rachel.Mann's picture
Rachel.Mann
Activity Score 450

It's like they had this idea in their head and REALLY wanted to use it...but got stuck campaigning for a Fertilizer company and decided to use it anyway.

Disco Munky's picture
Disco Munky
Activity Score 3890

That's exactly what it feels like.

At times like that you just have to let it go......weed helps......so a friend of mines' best friends uncle says. Anyhoo.......

"readthiswhileIstareatyourtits"

Doin' it for the points

Hugo Noguera's picture
Hugo Noguera
Activity Score 16

7 CREATIVES DIRECTORS????? HAHAHA...that's wrong dudes...

gavioespb's picture
gavioespb
Activity Score 6
Disco Munky's picture
Disco Munky
Activity Score 3890

That's exactly the same, and loads better.

Fits the brand and is telling the truth.

Jordan IS the root of all good ballin' shoes.

..mostly.

Lebron, I dub thee "wanna-be".

"readthiswhileIstareatyourtits"

Doin' it for the points

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