Ché Magazine: Playgirl

Keep on dreaming of a better world.
Ché Men's Magazine

Advertising Agency: Duval Guillaume, Antwerp, Belgium
Creative Directors: Geoffrey Hantson, Dirk Domen
Art Directors: Manuel Ostyn, Sebastien De Valck, Gilles Deboncourt
Photographers: Evert Thiry, Pierre Pironet, Gregor Colienne


buy by bye's picture
buy by bye
544 pencils

i really like her hair style!

thank you ivan for helping me find a new hair style!!!

ivan's picture

Being a girl, you're taking this sexist ad well. ;)

buy by bye's picture
buy by bye
544 pencils

sexism only exists in peoples head.

a picture(or an ad) can't make people change thier minds if they weren't a sexist to begin with if ya know what i mean.

ivan's picture

Wow! Very wise. I'll quote you.

buy by bye's picture
buy by bye
544 pencils

I'm honoured.

mikelite's picture
1031 pencils

and men"s magazines

RAZ21's picture
253 pencils

i'll agree to that myself.(i'm a girl too:-)

It's just that ads like that reinforce peoples' arguments AGAINST advertising in the sense that this kind of ads reinforce some social stereotypes about how men see women etc. I'm not saying this is what ads do. I'm saying that the people who blame advertising will see it that way.

I love the concept but most of all the one with the affair.

RAZ21's picture
253 pencils

i agree with buy by bye's initial thought that is...

RahoolTalukdar's picture
108 pencils

The 1...

Lot of people here will agree with u, And even more...
Why only Hair style, What about.... and .... and....
Oh about the commercial....
Good Concept...


Thinking what to think

buy by bye's picture
buy by bye
544 pencils

the rest is good too, but i am happy with mine so.. only hair for me i am afraid :P

itch's picture
806 pencils hehe

* it's not how good you are. it's how good you want it to be *

drizae's picture
503 pencils

A lot of timewasting chitchat going on here!

Fail Harder.

erhanali's picture
368 pencils

Least impressive one in the serie. 5/10

"Everyday is one short life"

me thinks's picture
me thinks
722 pencils

Yep, right.

slim's picture
1047 pencils

Totally. The other two are grounded in reality, whereas this feels contrived. The model almost saves it.

tantrik_indian's picture
953 pencils

Why didn't they think of a Playstation like thaaat. Sigh!
~~be cool eh!~~

~~this paranoid survived!~~

Chris's picture
1985 pencils

Id give it a hard drive.

TRICKY's picture
3950 pencils

too easy dhhuh

The man who stops advertising to save money is like the man who stops the clock to save time

fractalrene's picture
1504 pencils

This campaign was shortlisted at Clio. I liked it, but... the two other executions are better.

PrincipeNataku's picture
2 pencils

The Name of this Model?

Guest's picture

why do you show porn picture and claim that sex only exist in peoples' minds.

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