December 2006



Illustrator, Photographer or other additional credits: Stock, Héctor Colín

Such a complex world needs a good explanation

Advertising Agency: Olabuenaga Chemistri, Mexico
Executive Creative Director: Ana Olabuenaga, Jorge Cuchí
Creative Director: Pablo Ferrari
Art director: Héctor Colin, Iliana Solís, Gert Kiebooms
Copywriter: Miguel Rocha, Pablo Ferrari

Comments (7)

Log in or register to post comments
PeteHH's picture
Activity Score 202

I like it. Smart and funny. Only some of the shadows look a bit wrong.

purplesimon's picture
Activity Score 473

The first two are the best!

I think the copy line's translation doesn't do it justice. I think it might be better as 'such a complex world needs a simple explanation' but even so it gets across the idea well as it is.

popdistortion's picture
Activity Score 1592

Really good ideas. Nothing spectacular. What's up with the red background on this one? Rips it out of the entire campaign.

the.adnerd's picture
Activity Score 160

at first i didn't like it, the bart, bush example. though, umm, another one of those.

but this is a great example of how different ways to how examples in the campagn woks well. it's like each ad is new and you look for the next one... really liked the gorilla, razor one, then the sweater for hugo chaves... great.

LOVE it. congrats.

thecharles's picture
Activity Score 104

The Boston Globe did this exact campaign last year.

adabortion's picture
Activity Score 615

Here we go again, using famous guys to do an ad so people would say oooh....aaah!

act's picture
Activity Score 535

but if they were to use unknowns, you wouldnt get it.