Charmin Bath Tissue: Big ass spread, 1

Keep it clean.

Advertising Agency: Publicis Kaplan Thaler, NYC, USA
Chief Creative Officer: Rob Feakins
Executive Creative Director: David Corr
Creative Directors: Dan Cohen, Steven Emry
Art Director: Steven Emry
Copywriter: Dan Cohen
Published: April 2013


Andrej Troha's picture
Andrej Troha
613 pencils

USP of this product is that it successfully wipes your ass? Really?!
On the up side: I guess this is the only toilet paper, that doesn’t make you an asshole.
Plus: the whole series even makes it racially correct! Whew...

Emanresu's picture
2150 pencils

Haven't you ever thought you wiped successfully, yet found that throughout the day you were wrong? Charmin prevents that. LOL!

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