Chariot India: Anti Abortion

You do stupid things in a group.
Customized individual travel plans.
Chariot India

Advertising Agency: JWT, Gurgaon, India
Chief Creative Officer: Bobby Pawar
Executive Creative Director: Priti Kapur
Copywriters: Sayantan Choudhury, Sumeer Mathur
Art Director: Sumonto Ghosh

Published: 
February 2013

3 comments

del_rio's picture
del_rio
8 pencils

Needlessly taking a stance on current social issues doesn't make for good advertising. This does a good job of alienating 20% of your potential audience.

miko1aj's picture
miko1aj
3086 pencils

the rest of examples i understand – this is so controversial that i wouldn't touch it.

Nike Diesel's picture
Nike Diesel
13431 pencils

most of the campaign feels controversial for no apparent reason

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