Charal: Ice-cream
The frozen food department is a new hunting-ground for carnivorous.
Advertising Agency: Leo Burnett, France
Creative Director: Guillaume-Ulrich Chifflot
Art Directors: Eric Esculier, Stéphane Santana
Copywriters: Eric Esculier, Stephane Santana
Illustrator: Thomas Mangold
Published: May 2010
14 Comments
This is a bit disgusting. Cheetah is okay with me.
Dude....that's gross!!!!
Are we back to the 80s? You'd expect more from Leo Burnett, Paris.
Yuk!
I do like it, it's a campaign for people that really loves meat.
The thing that bothers me is that I'm pretty sure I've seen something like this before...
Wisdom is fast...but I'm faster.
Are you kidding guys?
I know it doesn't mean it but when I look at this I think 'minging, I am not licking frozen cow, not in a month on Sunday'
Yuck. Seriously?
A weak idea and a silly visual, leave you with an ad that doesn't make sense.
Doin' it for the points
Oh it's a bit over.
"Don't like it!" (Says Andy, from tv drama "Little Britain")
Picolé de carne! :)
imagine it after bbq'd and its yummy all of a sudden!
Yes, it's a bit repulsive, not a good way to attract a consumer!
I don't see any problem with this ad. It is captivating and creative. A very ingenious way to make sure that consumers know that there is something delicious in the frozen department other than iced up candies. - Mario Romano