Agency Network: 
May 2010

Print advertisment created by Leo Burnett, France for Charal, within the category: Food.

The frozen food department is a new hunting-ground for carnivorous.

Advertising Agency: Leo Burnett, France
Creative Director: Guillaume-Ulrich Chifflot
Art Directors: Eric Esculier, Stéphane Santana
Copywriters: Eric Esculier, Stephane Santana
Illustrator: Thomas Mangold

Comments (14)

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anujghimire's picture
Activity Score 15

thats just stupid

fala fulani's picture
fala fulani
Activity Score 254

Yeah, but stupid in a funny way.

Guest's picture

Cheetah is a bit of a recurrent character for this french brand, uh ? I recall a film with a guy outrunning a cheetah to steal its prey. Thus well done and fun for some meat seller IMO.

Guest's picture

See/say. And it should say "carnivores," not "carnivorous."

Guest's picture

Yes! It make no sense as "carnivorous"... :(

ivan's picture

Agency fixed it. Tx!

Pombooie's picture
Activity Score 407

Is this a scam? If it isn't then the Creative Director and the Copywriter should be fired! It should read "carnivores," not "carnivorous." Unless the line was meant to read, "... a new hunting ground for the carnivorous!" Either way, the mistake is unacceptable!

pez's picture
Activity Score 1804

Leo Burnett? France?? My god, send some people there to get things back where they must be... come on!!... this is 70's

bectrocreativo's picture
Activity Score 8

Muy bien

Agencia de Publicidad

pajaro's picture
Activity Score 69

Love it, its so funny!

Guest's picture

Nice Concept, Bad Copy. Really Bad Copy

Guest's picture

Definitely a nod back to one of Charal's tv adverts... the cheetah is certainly one of Earth's most formidable hunting carnivores... hmmm, maybe they can cover the advert campaign one step further by featuring some more famous hunters... a family of lions? Wolf pack? The possibilities are endless and it might even diversify. Up to you.

And the ides of getting a cheetah in a parka - absolutely humorous if at all silly. The cheetah certainly is much at home in the hot African savannah, but how he's built for these conditions... just no use in the fridge/freezer section at a supermarket, if you can greatly imagine.


AssassinX's picture
Activity Score 1329

This one is the best of the whole series.

Guest's picture

Oh come on! It is fun. Not brilliant, but fun and light-hearted. Haven't seen any good ad for meat here since... well I haven't!
Ps : what's that with the writing ? It reads Carnivores... ??