Ads of the World a mediabistro site

ChapStick: Brand

ChapStick: Brand
Your rating: None Average: 6.3 (11 votes)

Be remembered by your kisses.

Advertising Agency: Leo Burnett Costa Rica
Creative Director: Marvin Leiva
Art Director: Freddy Mendez
Published: April 2009

Comments

Guest's picture

lovely art direction!

Guest's picture

sorry, but please explain it for me!

Guest's picture

Be remembered by your kisses not by my brand name or money.

Punch's picture 607 pencils

Excelente campaña. No me termina de convencer la dirección de arte, aunque puede ser más un tema de gustos.

"no silencies lo que no sabes expresar".

Guest's picture

me lo puedes explicar, no entiendo el gucci?

Guest's picture

great art-direction

Chopper's picture 609 pencils
5

Next time we'll see Gucci adv saying: "Keep your Gucci apparel remembered, take it far from chapsticks which dirty."

Guest's picture

...and be forgotten by poor art direction.

Guest's picture

the art direction and illustration are so good!!!

AL6352's picture 25 pencils

bad, bad art direction. It seems like they don't have the budget to hire a good illustrator so they give the mission to the designer, who clearly made his-her best effort, but not enough.

Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more

On Demand Videos

Social Media and the Customer: Focus on Community Management
How community management can drive great customer service and transform your business. watch a preview

On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!

logoawards.mediabistro.com