ChapStick: Brand
Be remembered by your kisses.
Advertising Agency: Leo Burnett Costa Rica
Creative Director: Marvin Leiva
Art Director: Freddy Mendez
Published: April 2009
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11 Comments
lovely art direction!
sorry, but please explain it for me!
Be remembered by your kisses not by my brand name or money.
Excelente campaña. No me termina de convencer la dirección de arte, aunque puede ser más un tema de gustos.
"no silencies lo que no sabes expresar".
me lo puedes explicar, no entiendo el gucci?
great art-direction
Next time we'll see Gucci adv saying: "Keep your Gucci apparel remembered, take it far from chapsticks which dirty."
...and be forgotten by poor art direction.
the art direction and illustration are so good!!!
bad, bad art direction. It seems like they don't have the budget to hire a good illustrator so they give the mission to the designer, who clearly made his-her best effort, but not enough.
I think the art direction is sooo cool, but I don't think it shows the idea well enough. I think the big idea behind the ad though is really good, just a different approach in art direction could show the idea better.