Chapstick: Besosutra, Abrelatas

what is this communicating?

chapstick will make my lips so soft that ill kiss a boob?

come on i can do that without chapstick.. hell ill kiss my own man boobs.

No benefit.. horrible edge.. you suck

this is so made in india.

-jason

Hey you moron..... do you have any idea where India is? Forget that, do u have any idea where your asshole is? Hint: you're
talking outta it! I'm not too bothered about your 2cent opinion of the ad but about the fact that you seen to equate every bad
ad with India. Where you from? That toilet called China? Or perhaps your so much of a pariah that you don't have the slightest
clue where you are from. As to your distinctions between good and bad advertising.... grow up kiddo.

Guys, such language on both sides is something I wish rather not to happen.

I was under the impression that this site was to judge the ads, not each other. I wish I could read the copy, the art direction is quite nice.
--
brandon

True Guest, I too think that the chang has been continually bettered by some Indian and the poor sod is venting his spleen. Ivan, sorry
if the language has caused offence. It was not the intention... though bigotry, I feel, must always be dealt with. As old wisdom dictates
"The only thing that bad men need to succeed is for good men to do nothing."

What peeves me 'bout Jason's comment, and not only that, but 'bout the layout
itself, is that they're both products of the lack of knowledge. The gateway design
is very Mughal, whereas the Kama Sutra was written way back before the Mughals
even arrived in India. It's safe to say most Indians know 'bout the stark
differences. It would jar any Indians senses. So in all likelihood, it's not a
creative made in India...Jason...in the interest of not making the website look
uglier, I'm not gonna speak my mind anymore than that...but I guess y'know
what's on it....

Heck! Even the copy is in Spanish. Jason, really, how ignorant was that comment?

Hee heee. With his abnormally small and chinky eyes, Jason couldn't even read the
credits on this ad. It's from Mexico you fool!

THAT WAS A COOL SESSION OF JASON BASHING, JASON UR TOTALLY CONFUSED DUDE
SIMPLE LOGIC - HOW WUD THE COPY BE IN SOME OTHER LANGUAGE LIKE SPANISH?
ALSO WHY CATEGORISE AND CASTIGATE ANY WORK WITH NATIONALITY, ITS JUST GOOD
OR BAD WORK!

Hey...can we just forget China/India/Japan/Mexico/US/UK+++ and judge the ads based on something more relative? These type of comments or fights won't do any good for any of us. duh.

FYI.

"THE KISS PREFERRED BY BOY SCOUTS"
Only need ChapStick and a partner.
Begin by moisturising your lips with ChapStick.
Put a little around the nipples
Making clearly your territory and biting
leaving a small print/sign
always follow by circle or ----- (something, my colleague with little knowledge of Spanish cannot translate this...)

1) hopefully the team who post this enclose an English translation.
2) Hope there are little more constructive criticisms.

Ideas aside, perhaps I would make the piece with a little more "texture".
At the moment its too clean/ computer sterile looking.

Is there any way this site can have a rating system for a good and bad ad where people can post their ratings and thats it. Maybe that way we'll avoid morons like Jason and JB.

HAHA!!! IF ONLY YOU GUYS COULD SEE YOURSELVES, BASHING EACH OTHER ONLINE! You are all so funny! ALL of you are racist pieces of shit that need to wake up, get over each other's differences, concentrate on the work, and move on with your lonely, pathetic lives.

jasonchang--you are the ultimate racist-asshole i have ever encountered in my life.I am not from India--i am from the Philippines--so your fucking immature comments don't affect me at all. But still, it is comforting to know and believe that people like you will, on that glorious day, go to hell and experience getting fucked in the ass with a humongous metal dildo with spikes by other racist pieces of shit like Hitler.

That's all, thank you.

Oye Jason.
Cheer up Man !
Shit happens to the best of us.
havent heard from u since.
hope u are not too scared even to open this page.
look what u did ?
so many people from God knows where stood up together.

do reply.

Maybe my spanish is better

The header says: The kissingsutra

The can openner (second line)

This is the favorite kiss of the boyscouts, you just need the basic tools, Chapstick and your partner. Start humidifing your lips with chapstick then put some sourrounding the nipple clearly marking your territory and give it tiny bites humid bites following always the circle that you lined up.
Hopefully this would end some bickering around here.
Is cute and gives guys some good ideas.

Is this a copy of a Dominican Republic campaing or Dominican Republic copied from Chapstick?

Oye Jason, why dont you put some of your work up...guess u're an art director, rite! It's good to show the world how much your work stinks. Also make sure u print them on toilet paper rolls...so people can have the pleasure of wiping their shit with it! Fu*ckin' racist pig!

I'm not a creative and not meaning to be critical, I don't understand this ad. Only connection between the lips and boobs - soft. But I don't understand the attempt to kiss the boobs to communicate the message which is 'soft' in my opinion.

If we are supposed to be ad savvy and can't understand, then I doubt consumers will.

Though the copy may be supporting the visual well which we don't understand at the moment.....