Channel Nelonen: River
Us Finns have always been chasing achievements.
The Finns are chasing achievements all the time, also on their spare time and even on holiday. We only need to show that entertainment would really help Finns to relax. We launched the slogan with a film, a radio spot and full-page print ads. Then we asked people to tell about their achievements on the internet so that they can get over them and start to relax.
Advertising Agency: 358, Finland
Creative Director: Ale Lauraéus
Copywriter: Taro Korhonen
Graphic designer: Mark Nurmi
Agency producer: Roosa Rudkiewitcz
Account Manager: Milla Kokko
Photographer: Pekka Mustonen