Change Lingerie: Change in Saudi Arabia, 2

Change Lingerie: Change in Saudi Arabia, 2

Edit anything but the bra.

CHANGE is an international upscale brand providing quality lingerie, swimwear and homewear. The objective of the ad was to announce the launch of CHANGE in Jeddah, Saudi Arabia. The ads' main focus is to utilize the concept behind censorship in Saudi Arabia to pull focus on the Brand's product line and to transform censorship into art. The ads are all in English, as they target an upscale bilingual audience.

Advertising Agency: Ogilvy, Jeddah, Saudi Arabia
Creative Director: Mazen Hassan
Art Director / Illustrator: Yasser Alireza
Copywriters: Yasser Alireza, Fitna Nazer
Account management: Khaled Shalha
Published: May 2008

Your rating: None Average: 4.3 (9 votes)

Comments

Submitted by Geehumshriber on Sat, 2008-05-31 05:58.

huh? wonderbra?

ivan's picture
Submitted by ivan on Sat, 2008-05-31 07:04.

http://adsoftheworld.com/media/print/wonderbra_marker

Submitted by getconnected2001 on Sat, 2008-05-31 06:42.

Who wants a lingerie ad with skins covered?
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http://indianadsblog.blogspot.com/
Indian Ads Update

ivan's picture
Submitted by ivan on Sat, 2008-05-31 07:05.

Nobody, but in KSA you can't show skin.

Submitted by Guest commenter (not verified) on Sat, 2008-05-31 11:02.

I love it, it really works for KSA

Submitted by nuha (not verified) on Sat, 2008-05-31 12:32.

i think its a great way to advertise women without using their body to sell the product

salvarredy's picture
Submitted by salvarredy on Sat, 2008-05-31 12:43.

mann
great idea, this one it's my favorite,
I think you really break the limit.
Good good work.

Regars

SALVA.
www.juansalvarredy.com
www.flickr.com/alohasalva

omer taj's picture
Submitted by omer taj on Sun, 2008-06-01 05:37.

great right on target for the KSA market

OMER TAJ

Submitted by nian100 on Sun, 2008-06-01 11:44.

It’s a brilliant add not only was it able to carry the brand, it displayed the product, in an environment that has a lot of constrains, great work and good thinking.

Submitted by mishkaa on Mon, 2008-06-02 03:11.

gud...revolutionary in a clever sense ;)

Submitted by Alistair Craven on Mon, 2008-06-02 07:15.

thanks for the info! this way i can appreciate the idea, and it's really good

Submitted by Outroupistache on Sun, 2008-06-08 06:15.

Have these been published? Which publication... doubt it!