Advertisement

Change in Saudi Arabia, 2

Agency: 
Published/Aired: 
May 2008
To Like please login or register
41
Description: 

CHANGE is an international upscale brand providing quality lingerie, swimwear and homewear. The objective of the ad was to announce the launch of CHANGE in Jeddah, Saudi Arabia. The ads' main focus is to utilize the concept behind censorship in Saudi Arabia to pull focus on the Brand's product line and to transform censorship into art. The ads are all in English, as they target an upscale bilingual audience.

Edit anything but the bra.

Advertising Agency: Ogilvy, Jeddah, Saudi Arabia
Creative Director: Mazen Hassan
Art Director / Illustrator: Yasser Alireza
Copywriters: Yasser Alireza, Fitna Nazer
Account management: Khaled Shalha

Comments (18)

Log in or register to post comments

Highest Rated

Guest's picture
Guest

it is very nice idea

u have to focus only at the bra

Advertisement

20% Off Sale at iStock until Sept 30, 2016