Change in Saudi Arabia, 1

May 2008
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CHANGE is an international upscale brand providing quality lingerie, swimwear and homewear. The objective of the ad was to announce the launch of CHANGE in Jeddah, Saudi Arabia. The ads' main focus is to utilize the concept behind censorship in Saudi Arabia to pull focus on the Brand's product line and to transform censorship into art. The ads are all in English, as they target an upscale bilingual audience.

Censor anything but the bikini.

Advertising Agency: Ogilvy, Jeddah, Saudi Arabia
Creative Director: Mazen Hassan
Art Director / Illustrator: Yasser Alireza
Copywriters: Yasser Alireza, Fitna Nazer
Account management: Khaled Shalha

Comments (17)

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Highest Rated

Guest's picture

Ogilvy is not doing so good in Saudi Arabia, and that shows from the massive accounts loss from the poor creative and and client servicing side. This ad is really horrible, Well, if you published it without "Sensoring" the religious police would do that for you at their own cost, lol.
you want to communicate sense through sensor? To hard on the audience buddy.
No ratings. bil jazmah!