Champion Pet Food: For better looking dogs, 2

For better looking dogs

Advertising Agency: Porta, Santiago, Chile
Chief Creative Officer: Kiko Carcavilla
Creative Directors: Felipe Valdivia, José Miguel Pizarro
Art Director: Eugenio Spencer
Copywriter: Matías Roa
Photographers: Claudio Robles, Eugenio Spencer

April 2013


certaintly's picture
3994 pencils

hehe, made me laugh.

makes dogs vain. cute,
not super special though

kleenex's picture
40636 pencils

not special, but good.

pierrelastname's picture
2869 pencils

can't get it.

certaintly's picture
3994 pencils

food that makes your dog look and feel good (healthy food)

so much so that he takes self-portraits like the myspace pictures vain teens take of themselves.

certaintly's picture
3994 pencils

i like this one better cus it's more creative. dogfood that makes your dog look and feel good is less obvious than a beauty salon that does the same.

although i recognize the visual recourse has been done

Lisa Rothstein's picture
Lisa Rothstein
6 pencils

Took me a second to get it...might have been better with a box around the dog's head (like some cameras and smart phones show, that zero in on the faces in the photo) to make it a faster read that it was a photo. But still cute and a fun idea. Love his "smile"

Award-Winning Madison Avenue Copywriter for Any Size Business
Creator of the original "Wait'll We Get Our Hanes on You" campaign
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