Champagne G.H. Mumm served on ice.
The red ribbon is THE symbol of the brand, as it was established on the bottle label since the 18° century. It is called "cordon rouge" in french (literraly red ribbon) and this symbol is really famous for french people as this champagne brand is oftenly called "cordon rouge" instead of its real name. People automatically recall the brand this "cordon rouge".
Advertising Agency: TBWA, France
Creative Director : Marie-Catherine Dupuy
Art Director: Javier Rodriguez
Copywriter: Daniel Perez
Photographer: Andy Glass
Published: November 2006