Fit for Adventure.
Advertising Agency: Cultivator Advertising & Design, Denver, USA
Creative Director: Chris Beatty
Creative Director / Copywriter: Tim Abare
Art Director: Jeremy Pruitt
Published: November 2010
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15 Comments
Nice art direction for sure. Good job.
What hath God wrought
Correct me if I'm blind: are you selling shoes by showing a barefoot woman?
Yeah lovely art direction for sure but it would be better if they where promoting bare feet.
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So according to Mr. Mancer and Mr. Pencil if your selling shoes you need the shoes on the feet? Sounds a bit too much like the dreaded default emulation doesn't it gentlemen? By that I mean, if your selling a smart phone for instance do you need to show imagery of people using the smart phone? Or if your selling a PS3 do you need to show pictures of gamers with controllers in their hands? That sounds pretty hackneyed if you ask me. We're here to celebrate original thinking and creativity (most of the time anyway, right?) so why try to shoe horn (sorry) your illogical rationale on something that is a new fresh way at this category? They should be lauded for doing a refreshingly new take on something that could of been very predictable (shoes on the feet) and that will no doubt stand out amongst the other more-of-the-same noise out there.
If you're selling shoes, you're not selling a phone or PS3, not a relevant comparitor. Something that could have been really good ended up as an advert for foot freshener. Or nail lotion. Or shoe deodorant. As it stands, I stand by what I said, and I do think that in-situ shots apply probably more for the shoe category than most. Unless better ads than this can show me wrong. There's no *connection* here with shoes, see? A product shot that could be replaced by athletes' foot spray does *not* make the grade.
Looks good but not outstanding; something is afoot... can't quite nail what it is.
Possibly it's the lack of connection, possibly it's a little soul-less... pretty but not insightful.
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Fit for adventure?
Fit for going camping, getting stoned, waking up, finding a creek and washing all your friends doodles of your legs.
Will Think for Salary
Lovely campaign !! really adventure
Himanshu Prabhakar
aesthetically nice
good art work
Not sure I get the message, but I LOVE the artwork.
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I love this campaign : it's simple, direct, not pretentious.
Love it.
Who did the illustration, the art director or a freelancer? It looks gorgeous
I give it a five for some sick art. And I love a lot of Cultivator's other work, so yeah, five.
I´ve seen better