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CGSS/ANPAA: Off the hook

CGSS/ANPAA: Off the hook
Your rating: None Average: 8.1 (54 votes)

Will one lead to another and another?
You don't have to be an alcoholic to know that the first drink is the easiest to refuse. It's your choice to keep off the hook.

Advertising Agency: Luvi Ogilvy, St Denis, Reunion Island, France
Creative Director: Pedro de Oliveira
Copywriter: Luis Vieira
Photographer: Laurent Diat
Retouch: beefactory
Published: December 2008

Comments

Guest's picture

Wine that goes well with fish?

brain123's picture 840 pencils

Exactly what I thought...

brenoamaro's picture 36 pencils

I did an ad once for a supermarket that was having a wine and fish sales, and that's exactly the idea we used...hehehe

Guest's picture

Hey...if you did a similar ad you must show, if not it's just "bullshit talk" !

brenoamaro's picture 36 pencils

I did an ad once for a supermarket that was having a wine and fish sales, and that's exactly the idea we used...hehehe

marcel7's picture 923 pencils

It's what I thought too. Right away...

My_friend_Goo's picture 141 pencils

There's something about i like. I would have prefered it was red wine though, would have made a better picture

hard_core's picture 148 pencils

Red wine does not go very well with fish in most cases. If they used red it would remind me of meat. I like the white wine. Very refreshing and goes well with fish.

HC

Guest's picture

good visual

christinaib's picture 2 pencils

good visual.. bad copy..

Guest's picture

Agree, the french copy should be better!? The ad idea & photo are just perfect.

izmild's picture 772 pencils

good visual and communication. Exciting picture to aware stopping alcoholic drink...

desailly's picture 370 pencils

Image is great. Why is the copy in English?

Guest's picture
8

Great idea, great photo retouch...i believe the copy must be better in French. It would be nice to see the french copy.

Guest's picture

You can see the original ad in french on : www.luvi-ogilvy.com

Guest's picture

You can see the original ad in french on : www.luvi-ogilvy.com

Guest's picture
9

I like it how the copy is part of visual. It also reflects the main idea - starts with one word "WILL" that leads to another and another word... very well-though print

Guest's picture

very unique idea with catchy visual... well done guys!

alvinpck's picture 1302 pencils

Thought this is an ad for a fishery celebrating something.

®'s picture 112 pencils

nice visual... the wine is too yellow, but very well executed

Adaddicted's picture 801 pencils

Good Art, but do they really read English?!

withalltherespects

binunk's picture 164 pencils

congrats

Guest's picture

LIKE THE VISUAL... JUST TOO MUCH JUSTIFICATION IN COPY...

Andy-B's picture 280 pencils

Very nice copy.

But now the 'image', makes beer look good.

Otherwise the copy works well.

cmotan's picture 107 pencils

so 80's.

darth_darkcape's picture 100 pencils

copy is lame... visual is nice... i wouldn't have used pee colored wine though.....

Guest's picture

strongly advise u to see your doctor.

Guest's picture

true, true. wine is a little dark. maybe it's some kind of spirit...
message is right, not Neil French style, but right.
nice elan.
can do good.

Guest's picture

i tot it was a nice idea for a wine and fish food festival..!

Guest's picture

sea food i mean!!

Guest's picture

I think I see a subliminal penis on the right of the glass.

Hibon's picture 1218 pencils

Tu as un grave problème.
You have a serious problem.
KEEP OFF THE HOOK !!!!!

Simple ideas are the best !

Guest's picture

a

MAW's picture 18 pencils

Good, I like it.

teenie's picture 1910 pencils

Bad see-say!

Hibon's picture 1218 pencils

Do you good see-say sometimes in Toronto?

Simple ideas are the best !

Guest's picture

Pedro, is that you???
Agora a mesma pergunta em Português.
kiss,
Pureza

Guest's picture

Pedro must be "On the Hook" celebrating is ad with the client ;-).....nice work and congrats Pedro! (someone in Portugal loves you)

Guest's picture

just finish celebrating at madagascar with the local beer, the THB (three horses beer).
Didn't get to try it with horse but with zebu goes down nicely :D
thanks for the kind words "guest commenter", love you too.

tudo de bom!

Guest's picture

olá Pureza !
tá boa ?
foi giro teres descoberto q era mesmo eu :)
conta coisas... estás no facebook ?

Guest's picture

amazing

Guest's picture

Africa ideas are comming to "light"...good work does not comme only from South Africa.

Guest's picture

eheheh...
muito nice pedro e luviogilvy e tal... grand abraçon :)
há tanto amor nos comentários... ai o vinho branco fresquinho...
para os bifes entenderem este copy comprem um dicionário de português/inglês...
eheheh...

Guest's picture

comentários bem passados, vinho fresco e bifes (ou bifas) feitos com amor, manda sempre mais ...

po@luvi-ogilvy.com

grande abraçon my friend!

Guest's picture

for once that this agency due to the good creation, it was time

Guest's picture

I believe this agency is the most local awarded agency (see on Google) ... you sure have something against them ? ... you maybe a competitor :-)

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