CGSS/ANPAA: Off the hook
Will one lead to another and another?
You don't have to be an alcoholic to know that the first drink is the easiest to refuse. It's your choice to keep off the hook.
Advertising Agency: Luvi Ogilvy, St Denis, Reunion Island, France
Creative Director: Pedro de Oliveira
Copywriter: Luis Vieira
Photographer: Laurent Diat
Retouch: beefactory
Published: December 2008
46 Comments
Wine that goes well with fish?
Exactly what I thought...
I did an ad once for a supermarket that was having a wine and fish sales, and that's exactly the idea we used...hehehe
Hey...if you did a similar ad you must show, if not it's just "bullshit talk" !
I did an ad once for a supermarket that was having a wine and fish sales, and that's exactly the idea we used...hehehe
It's what I thought too. Right away...
There's something about i like. I would have prefered it was red wine though, would have made a better picture
Red wine does not go very well with fish in most cases. If they used red it would remind me of meat. I like the white wine. Very refreshing and goes well with fish.
HC
good visual
good visual.. bad copy..
Agree, the french copy should be better!? The ad idea & photo are just perfect.
good visual and communication. Exciting picture to aware stopping alcoholic drink...
izmild
http://uniquetvcomm.blogspot.com
Image is great. Why is the copy in English?
Great idea, great photo retouch...i believe the copy must be better in French. It would be nice to see the french copy.
You can see the original ad in french on : www.luvi-ogilvy.com
You can see the original ad in french on : www.luvi-ogilvy.com
I like it how the copy is part of visual. It also reflects the main idea - starts with one word "WILL" that leads to another and another word... very well-though print
very unique idea with catchy visual... well done guys!
Thought this is an ad for a fishery celebrating something.
nice visual... the wine is too yellow, but very well executed
Good Art, but do they really read English?!
withalltherespects
congrats
LIKE THE VISUAL... JUST TOO MUCH JUSTIFICATION IN COPY...
Very nice copy.
But now the 'image', makes beer look good.
Otherwise the copy works well.
so 80's.
copy is lame... visual is nice... i wouldn't have used pee colored wine though.....
strongly advise u to see your doctor.
true, true. wine is a little dark. maybe it's some kind of spirit...
message is right, not Neil French style, but right.
nice elan.
can do good.
i tot it was a nice idea for a wine and fish food festival..!
sea food i mean!!
I think I see a subliminal penis on the right of the glass.
Tu as un grave problème.
You have a serious problem.
KEEP OFF THE HOOK !!!!!
Simple ideas are the best !
a
Good, I like it.
Bad see-say!
Do you good see-say sometimes in Toronto?
Simple ideas are the best !
Pedro, is that you???
Agora a mesma pergunta em Português.
kiss,
Pureza
Pedro must be "On the Hook" celebrating is ad with the client ;-).....nice work and congrats Pedro! (someone in Portugal loves you)
just finish celebrating at madagascar with the local beer, the THB (three horses beer).
Didn't get to try it with horse but with zebu goes down nicely :D
thanks for the kind words "guest commenter", love you too.
tudo de bom!
olá Pureza !
tá boa ?
foi giro teres descoberto q era mesmo eu :)
conta coisas... estás no facebook ?
amazing
Africa ideas are comming to "light"...good work does not comme only from South Africa.
eheheh...
muito nice pedro e luviogilvy e tal... grand abraçon :)
há tanto amor nos comentários... ai o vinho branco fresquinho...
para os bifes entenderem este copy comprem um dicionário de português/inglês...
eheheh...
comentários bem passados, vinho fresco e bifes (ou bifas) feitos com amor, manda sempre mais ...
po@luvi-ogilvy.com
grande abraçon my friend!
for once that this agency due to the good creation, it was time
I believe this agency is the most local awarded agency (see on Google) ... you sure have something against them ? ... you maybe a competitor :-)