CGSS/ANPAA: Off the hook

Will one lead to another and another?
You don't have to be an alcoholic to know that the first drink is the easiest to refuse. It's your choice to keep off the hook.

Advertising Agency: Luvi Ogilvy, St Denis, Reunion Island, France
Creative Director: Pedro de Oliveira
Copywriter: Luis Vieira
Photographer: Laurent Diat
Retouch: beefactory
Published: December 2008

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47 comments

Guest's picture
Guest

Wine that goes well with fish?

brain123's picture
brain123
830 pencils

Exactly what I thought...

brenoamaro's picture
brenoamaro
36 pencils

I did an ad once for a supermarket that was having a wine and fish sales, and that's exactly the idea we used...hehehe

Guest's picture
Guest

Hey...if you did a similar ad you must show, if not it's just "bullshit talk" !

brenoamaro's picture
brenoamaro
36 pencils

I did an ad once for a supermarket that was having a wine and fish sales, and that's exactly the idea we used...hehehe

marcel7's picture
marcel7
996 pencils

It's what I thought too. Right away...

My_friend_Goo's picture
My_friend_Goo
289 pencils

There's something about i like. I would have prefered it was red wine though, would have made a better picture

hard_core's picture
hard_core
146 pencils

Red wine does not go very well with fish in most cases. If they used red it would remind me of meat. I like the white wine. Very refreshing and goes well with fish.

HC

Guest's picture
Guest

good visual

christinaib's picture
christinaib
4 pencils

good visual.. bad copy..

Guest's picture
Guest

Agree, the french copy should be better!? The ad idea & photo are just perfect.

izmild's picture
izmild
770 pencils

good visual and communication. Exciting picture to aware stopping alcoholic drink...

desailly's picture
desailly
470 pencils

Image is great. Why is the copy in English?

Guest's picture
Guest

Great idea, great photo retouch...i believe the copy must be better in French. It would be nice to see the french copy.

Guest's picture
Guest

You can see the original ad in french on : www.luvi-ogilvy.com

Guest's picture
Guest

You can see the original ad in french on : www.luvi-ogilvy.com

Guest's picture
Guest

I like it how the copy is part of visual. It also reflects the main idea - starts with one word "WILL" that leads to another and another word... very well-though print

Guest's picture
Guest

very unique idea with catchy visual... well done guys!

alvinpck's picture
alvinpck
1467 pencils

Thought this is an ad for a fishery celebrating something.

®'s picture
®
131 pencils

nice visual... the wine is too yellow, but very well executed

Adaddicted's picture
Adaddicted
3435 pencils

Good Art, but do they really read English?!

withalltherespects

binunk's picture
binunk
216 pencils

congrats

Guest's picture
Guest

LIKE THE VISUAL... JUST TOO MUCH JUSTIFICATION IN COPY...

Andy-B's picture
Andy-B
280 pencils

Very nice copy.

But now the 'image', makes beer look good.

Otherwise the copy works well.

cmotan's picture
cmotan
189 pencils

so 80's.

darth_darkcape's picture
darth_darkcape
100 pencils

copy is lame... visual is nice... i wouldn't have used pee colored wine though.....

Guest's picture
Guest

strongly advise u to see your doctor.

Guest's picture
Guest

true, true. wine is a little dark. maybe it's some kind of spirit...
message is right, not Neil French style, but right.
nice elan.
can do good.

Guest's picture
Guest

i tot it was a nice idea for a wine and fish food festival..!

Guest's picture
Guest

sea food i mean!!

Guest's picture
Guest

I think I see a subliminal penis on the right of the glass.

Hibon's picture
Hibon
3731 pencils

Tu as un grave problème.
You have a serious problem.
KEEP OFF THE HOOK !!!!!

Simple ideas are the best !

Guest's picture
Guest

a

MAW's picture
MAW
18 pencils

Good, I like it.

teenie's picture
teenie
1894 pencils

Bad see-say!

Hibon's picture
Hibon
3731 pencils

Do you good see-say sometimes in Toronto?

Simple ideas are the best !

Guest's picture
Guest

Pedro, is that you???
Agora a mesma pergunta em Português.
kiss,
Pureza

Guest's picture
Guest

Pedro must be "On the Hook" celebrating is ad with the client ;-).....nice work and congrats Pedro! (someone in Portugal loves you)

Guest's picture
Guest

just finish celebrating at madagascar with the local beer, the THB (three horses beer).
Didn't get to try it with horse but with zebu goes down nicely :D
thanks for the kind words "guest commenter", love you too.

tudo de bom!

Guest's picture
Guest

olá Pureza !
tá boa ?
foi giro teres descoberto q era mesmo eu :)
conta coisas... estás no facebook ?

Guest's picture
Guest

amazing

Guest's picture
Guest

Africa ideas are comming to "light"...good work does not comme only from South Africa.

Guest's picture
Guest

eheheh...
muito nice pedro e luviogilvy e tal... grand abraçon :)
há tanto amor nos comentários... ai o vinho branco fresquinho...
para os bifes entenderem este copy comprem um dicionário de português/inglês...
eheheh...

Guest's picture
Guest

comentários bem passados, vinho fresco e bifes (ou bifas) feitos com amor, manda sempre mais ...

po@luvi-ogilvy.com

grande abraçon my friend!

Guest's picture
Guest

for once that this agency due to the good creation, it was time

Guest's picture
Guest

I believe this agency is the most local awarded agency (see on Google) ... you sure have something against them ? ... you maybe a competitor :-)

andylefty's picture
andylefty
4533 pencils

nice visual.

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