Advertisement

Art Adhesive, 1

Agency: 
Published/Aired: 
April 2008
Description: 

Practice the art of DIY.
Adhesive tape for all kinds of home reparation.

Advertising Agency: Altraforma, Barcelona, Spain
Creative Director: Sergi Zapater
Art Directors: Sandra Ley, Albert Bernal
Copywriter: Toni Tugores
Illustrator: Mark Khaisman

Comments (16)

Log in or register to post comments

Highest Rated

Guest's picture
Guest

http://www.printernational.co.uk/markets&applications.htm

we like this art

Garvin Timmann - PR International Ltd
3 Kingley Park, Station Road, Kings Langley, Hertfordshire, WD4 8GW, UK
Tel: +44 (0) 1923 270508 Fax: +44 (0)1923 269134
web: www.printernational.co.uk skype: printernational
Co.Reg: 1785226 England/ Wales VAT No: GB 449 4437 21

sp101's picture
sp101
Activity Score 137

I am not sure about the concept but the visual look good to me.

marlaa's picture
marlaa
Activity Score 60

the visual IS made up of adhesive tapes. there is a whole series of them. i think they look amazing.

john doe's picture
john doe
Activity Score 1571
Davosk's picture
Davosk
Activity Score 4815

Is the woman on the left showing her bare bottom?

petek's picture
petek
Activity Score 1894

I do not really understand what the picture should tell me, except that it is made of tape

Roman G.'s picture
Roman G.
Activity Score 6

Great, but definetely without any real context. And not as great as the new motifs he made especially for tesa adhesive tape earlier this year ( http://blog.jvm-neckar.de/2008/05/13/tesapack/#more-1004 ). Seems, he is making money by selling his old work.

salamandos's picture
salamandos
Activity Score 1947

I love the Art-Direction and it somehow reminds me of an ad that I have seen in the Monopol-Art-magazine a couple of weeks ago ;-)

Check it out:
http://blog.jvm-neckar.de/wp-content/uploads/2008/05/tesa_boxer_blog.jpg
http://blog.jvm-neckar.de/wp-content/uploads/2008/05/tesa_sumo_blog.jpg
http://blog.jvm-neckar.de/wp-content/uploads/2008/05/tesa_bodybuilder_...

http://www.horizont.net/aktuell/agenturen/pages/protected/showRSS.php?...

In contrast to the “ceys”-ads the TESA-ones had an idea!

carloselrojo's picture
carloselrojo
Activity Score 24

Once again… what a shame

http://www.khaismanstudio.com/

adesgana.com

pscs's picture
pscs
Activity Score 440

looks like they've asked him for his work to be reproduced in their ads.

Roman G.'s picture
Roman G.
Activity Score 6

Did altraforma steal the idea? Or did Khaisman just rip them off?

carloselrojo's picture
carloselrojo
Activity Score 24

Khaisman appears in the credits as "illustrator". So i think he has sold his idea…

adesgana.com

puppiepoppy's picture
puppiepoppy
Activity Score 1634

Yes, at least they really get the Artist to worked on it unlike some other agencies which ripped off execution techniques from them. Bravo...but don't know about the idea.

Roman G.'s picture
Roman G.
Activity Score 6

...or the idea from jvm. Anyway, the tesa motifs are pretty good ads - they have an idea. The ceys motifs unfortunately not - they just look good.

Heads's picture
Heads
Activity Score 194

You're so right brother. The TESA-Ads have a solid idea. The fake ones just jump on the art-work but don't connect the visual to the headline or to product.

That was money well spent ;-)

Guest's picture
Guest

FOR THOSE WHO DONT UNDERSTAND THE PIECE EXCEPT IT IS MADE UP OF TAPE, THE PICTURE IS ABOUT A MOVIE! HE ILLUSTRATED IT!!!!!!! HELLO? ART? COMMON SENSE?

Guest's picture
Guest

http://www.printernational.co.uk/markets&applications.htm

we like this art

Garvin Timmann - PR International Ltd
3 Kingley Park, Station Road, Kings Langley, Hertfordshire, WD4 8GW, UK
Tel: +44 (0) 1923 270508 Fax: +44 (0)1923 269134
web: www.printernational.co.uk skype: printernational
Co.Reg: 1785226 England/ Wales VAT No: GB 449 4437 21

Advertisement