Practice the art of DIY.
Adhesive tape for all kinds of home reparation.
Advertising Agency: Altraforma, Barcelona, Spain
Creative Director: Sergi Zapater
Art Directors: Sandra Ley, Albert Bernal
Copywriter: Toni Tugores
Illustrator: Mark Khaisman
Published: April 2008
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11 Comments
http://blog.jvm-neckar.de/2008/05/13/tesapack/
Ok, pictures made from duct tape, but these pictures aren't compelling. I'm confused by the subject matter.
It´s the face of a woman ... and? Is she crying? doing her make up? I don´t understand what the picture should tell me.
If the pictures showed what the tape could be used for this campaign would be much better.
...at the end, this all is no matching
Tariq Aziz
Why the f*** do you show a chic (on the mobil phone?) if you talk about home reparation? Maybe she calls the carpenter "Hey, ceys-tape really sucks, could you come around and fix it?" ;-)
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contact_heads@web.de
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Take a look at http://www.bestadsontv.com/blog/ and scroll down to Strong Tape Art, I wonder which came first. I prefer the German version, better use on the end device.
baz
I am pretty sure the German one came first. I've seen it in March or April in an Art-Magazin (I mean the ads, not just the art). Plus: I think these dudes added a good idea to the art-work. The spanish guys just ripped the art-work off.
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contact_heads@web.de
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Just had another look, its the same illustrator, you’d think he might have mentioned something, he must have a big bag of tape holding his wallet together.
baz
I think the German and the Spanish team have been inspired by the same artist
Submitted by Davosk on Thu, 2008-05-15 05:05.
Ok, pictures made from duct tape, but these pictures aren't compelling. I'm confused by the subject matter.
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Submitted by petek on Thu, 2008-05-15 05:15.
It´s the face of a woman ... and? Is she crying? doing her make up? I don´t understand what the picture should tell me.
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ITS TELLING A STORY!!!!!!!!!!!!!! HE ILLUSTRATED A MOVIE OR BOOK!!!!!! WHY CANT YOU GUYS THINK POSITIVE FIRST!??