Ceys adhesive tape: Art Adhesive, 1

Practice the art of DIY.
Adhesive tape for all kinds of home reparation.

Advertising Agency: Altraforma, Barcelona, Spain
Creative Director: Sergi Zapater
Art Directors: Sandra Ley, Albert Bernal
Copywriter: Toni Tugores
Illustrator: Mark Khaisman
Published: April 2008

16 comments

sp101's picture
sp101
137 pencils

I am not sure about the concept but the visual look good to me.

marlaa's picture
marlaa
60 pencils

the visual IS made up of adhesive tapes. there is a whole series of them. i think they look amazing.

Davosk's picture
Davosk
4815 pencils

Is the woman on the left showing her bare bottom?

petek's picture
petek
1894 pencils

I do not really understand what the picture should tell me, except that it is made of tape

Roman G.'s picture
Roman G.
6 pencils

Great, but definetely without any real context. And not as great as the new motifs he made especially for tesa adhesive tape earlier this year ( http://blog.jvm-neckar.de/2008/05/13/tesapack/#more-1004 ). Seems, he is making money by selling his old work.

salamandos's picture
salamandos
1947 pencils

I love the Art-Direction and it somehow reminds me of an ad that I have seen in the Monopol-Art-magazine a couple of weeks ago ;-)

Check it out:
http://blog.jvm-neckar.de/wp-content/uploads/2008/05/tesa_boxer_blog.jpg
http://blog.jvm-neckar.de/wp-content/uploads/2008/05/tesa_sumo_blog.jpg
http://blog.jvm-neckar.de/wp-content/uploads/2008/05/tesa_bodybuilder_...

http://www.horizont.net/aktuell/agenturen/pages/protected/showRSS.php?...

In contrast to the “ceys”-ads the TESA-ones had an idea!

Carlos el rojo's picture
Carlos el rojo
24 pencils

Once again… what a shame

http://www.khaismanstudio.com/

adesgana.com

pscs's picture
pscs
440 pencils

looks like they've asked him for his work to be reproduced in their ads.

Roman G.'s picture
Roman G.
6 pencils

Did altraforma steal the idea? Or did Khaisman just rip them off?

Carlos el rojo's picture
Carlos el rojo
24 pencils

Khaisman appears in the credits as "illustrator". So i think he has sold his idea…

adesgana.com

puppiepoppy's picture
puppiepoppy
1634 pencils

Yes, at least they really get the Artist to worked on it unlike some other agencies which ripped off execution techniques from them. Bravo...but don't know about the idea.

Roman G.'s picture
Roman G.
6 pencils

...or the idea from jvm. Anyway, the tesa motifs are pretty good ads - they have an idea. The ceys motifs unfortunately not - they just look good.

Heads's picture
Heads
194 pencils

You're so right brother. The TESA-Ads have a solid idea. The fake ones just jump on the art-work but don't connect the visual to the headline or to product.

That was money well spent ;-)

Guest's picture
Guest

FOR THOSE WHO DONT UNDERSTAND THE PIECE EXCEPT IT IS MADE UP OF TAPE, THE PICTURE IS ABOUT A MOVIE! HE ILLUSTRATED IT!!!!!!! HELLO? ART? COMMON SENSE?

Guest's picture
Guest

http://www.printernational.co.uk/markets&applications.htm

we like this art

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