Ads of the World is a commercial advertising archive and community showcasing the best and most interesting creative work worldwide. More
We want your brains!Check out the AotW-R Creative Competition
Deadline extended till Dec 15!
Subscribe
Ceys adhesive tape: Art Adhesive, 1
Practice the art of DIY.
Adhesive tape for all kinds of home reparation.
Advertising Agency: Altraforma, Barcelona, Spain
Creative Director: Sergi Zapater
Art Directors: Sandra Ley, Albert Bernal
Copywriter: Toni Tugores
Illustrator: Mark Khaisman
Published: April 2008
Comments
I am not sure about the concept but the visual look good to me.
the visual IS made up of adhesive tapes. there is a whole series of them. i think they look amazing.
JvM will love it...
http://www.wuv.de/news/agenturen/meldungen/2008/05/95754/index.php
Is the woman on the left showing her bare bottom?
I do not really understand what the picture should tell me, except that it is made of tape
Great, but definetely without any real context. And not as great as the new motifs he made especially for tesa adhesive tape earlier this year ( http://blog.jvm-neckar.de/2008/05/13/tesapack/#more-1004 ). Seems, he is making money by selling his old work.
I love the Art-Direction and it somehow reminds me of an ad that I have seen in the Monopol-Art-magazine a couple of weeks ago ;-)
Check it out:
http://blog.jvm-neckar.de/wp-content/uploads/2008/05/tesa_boxer_blog.j...
http://blog.jvm-neckar.de/wp-content/uploads/2008/05/tesa_sumo_blog.jp...
http://blog.jvm-neckar.de/wp-content/uploads/2008/05/tesa_bodybuilder_...
http://www.horizont.net/aktuell/agenturen/pages/protected/showRSS.php?...
In contrast to the “ceys”-ads the TESA-ones had an idea!
at first my ipression was - "nice"
after your reference it changed - "pathetic and lame copy"
------------------------------------
artistic j pop http://i-portable.blogspot.com
Once again… what a shame
http://www.khaismanstudio.com/
adesgana.com
looks like they've asked him for his work to be reproduced in their ads.
Did altraforma steal the idea? Or did Khaisman just rip them off?
Khaisman appears in the credits as "illustrator". So i think he has sold his idea…
adesgana.com
Yes, at least they really get the Artist to worked on it unlike some other agencies which ripped off execution techniques from them. Bravo...but don't know about the idea.
"Bowww Wowww"
...or the idea from jvm. Anyway, the tesa motifs are pretty good ads - they have an idea. The ceys motifs unfortunately not - they just look good.
You're so right brother. The TESA-Ads have a solid idea. The fake ones just jump on the art-work but don't connect the visual to the headline or to product.
That was money well spent ;-)
_____
contact_heads@web.de
_____
Post new comment