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Cevalin: City
Advertising Agency: BBDO Mexico
Executive Creative Director: Hector Fernandez
Creative Directors: Antonio Cosio, Sindo Ingelmo
Art Directors: Edgar Rios, Cesar Torres, Sindo Ingelmo
Copywriters: Cesar Torres, Antonio Cosio
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Comments
i can't c
You can't see? What not?
i forgot to put my lences
I've got the feeling there's a big idea behind this, but I'm not getting it instantly. Ivan, I guess you do. Or is it just something that these vitamins make your kid extremely vivid, shown by the contrast of a 'dead' landscape and a more 'cheery' one? If so... the lightning striking the house (see other ad) is quite distracting...
Cevalin are Vitamins, so this is trying to say that the kids are going to be protected when its bad weather.
Off the record: the trees is this one should be green on the top, with leaves (where the Cevalin is covering)
OOOOOOh, joy of life, here I come!
Lazzzzzzzzzzzy. NEXT
How is a Mexican person who is rarely, if ever, exposed to snow or the cold of winter supposed to relate to this shot of New York in January? Fail.
don't like and it doesn't snow like that in Mexico.
i like the idea but i don't like the art direction
it looks like a student work,
or just a raw print.
Don´t think this was ever published.
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