Objective: Cetaphil is a premium skin care line for different age groups. The thrust was to communicate the product benefit of smooth clear and soft skin.
Creative Execution: Instead of paper, the ad was printed on satin cloth to impress satin-like skin. This was the first ever ln local publications.
Result: Sales growth vs. 2009 increased by 22% in Modern Trade. This measures units sold to consumers who bought the product out of their own will, and not because they got a prescription from a dermatologist. They were also able to achieve sales based on their targets, and even went over by 10% (total sales achieved vs. targets is 110%). They sold 1.3M units of products in 2010.
Print advertisment created by Grey, Philippines for Cetaphil, within the category: Health.
The Blockchain Will Change Advertising. Here's How.Read More
Seven Years Haven't Dulled The Gorillaz's Hunger For Mindblowing InnovationRead More
Laphroaig Whiskey Isn't For Everyone. And They Are Running With That.Read More
Extending Reach With Music-Driven AdsRead More