Cesar: Merry Woof

Merry Woof and a Happy Woof Woof.

Advertising Agency: DDB, Helsinki, Finland
Creative Directors: Risto Sihvo, Netta Stenius
Art Director: Risto Sihvo
Copywriter: Netta Stenius
Photographer: Reetta Pasanen
Additional credits: Tommi Turkulainen, Pekka Tola, Maija Kari

December 2010


shortafella's picture
1063 pencils

Why is this on adsoftheworld?

kleenex's picture
40694 pencils

it is for a dog food brand, but I do not think the ad is special at all.

mdb1974's picture
411 pencils

Dogs won't relate to this at all.

Marlus Lau's picture
Marlus Lau
1808 pencils


Billoughsby's picture
5144 pencils

Owners of small dogs -- Cesar's target -- will get behind this.

While the copy could have had more attitude, for sure, from what I've seen the brand is very gentle and not a place for jokes about peeing on your favorite jacket or humping the couch. Aside from that, the photography looks great.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

manumartin5's picture
1196 pencils

made me think about dog and cat relation.

daltonicdesign's picture
52 pencils

que mala tu cagada

Anonymous Author's picture
Anonymous Author
1541 pencils

And that chair is actual size which gives you some indication of how big that colossus is.

Write a wise saying and your name will live forever – Anonymous.


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