Cesar: Doberman

Now with more delicious meat.

Advertising Agency: BBDO Düsseldorf, Germany
Creative Directors: Toygar Bazarkaya, Jan Leube
Art Directors: Lena Tuczek, Nina Burmeister
Copywriters: Sebastian Hardieck, Florian Schwalme
Photographer: Tom Fischer

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7 comments

everartz's picture
everartz
7611 pencils

is this meant to be a humor?

| Everartz |

Guest's picture
Guest

german humor. internationally know for how bad it is. germans sucks!

Guest's picture
Guest

Wouldn't it of been funnier if say, Ghandi was salivating over the more meat benefit?

clairec's picture
clairec
256 pencils

I wonder where these ran... Press? I kinda think the idea is cute, but Cesar is pretty fancy dog food over here. Maybe it's different in Germany. Is it a brand old ladies buy? To my knowledge they're the only folk that have ceramic dogs on their mantelpiece. Does this hit the target audience for the brand? Would be interested to see the brief for this campaign. (I use the word "campaign" loosely, because it's one idea done three times over.) Also, sadly, I'm not too keen on the art direction.

soya's picture
soya
12 pencils

Ornament dogs salivating. Fine with me.

Guest's picture
Guest

the photography and lighting is terrible, they should have emphasized the saliva more. Everybody thought the whole dog was covered in saliva.
Also out of all those creatives, did no one suggest perhaps changing the wallpaper background to each ad? If youre going to do the same joke 3 times atleast make them different! lazy.

Guest's picture
Guest

How bout this line: No dog can resist.

Might work with the art...

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