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Cerveceria Nacional Dominicana: Malta Lowenbrau, 3
All the strength that you need.
Advertising Agency: Young&Rubicam Damaris, Dominican Republic
General Creative Director: Matias Robeson
Creative Director: Delfo Banchero
Art Director: Jochy Rodríguez
Copywriter: Wilson Chiang
Photographer: Tiziano De Stefano
Comments
(yawn)... next?
nice idea but not good 4 beer! come on Beer does not make you strong!!! very bad strategy for a Beer!
in dominican republic, lowenbrau is not a beer, is a malt beverage!!!!
That's correct in general in Latin America the malt beverages are allways related with strength. Even though it's an alcoholic beverage.
to me its not talking about giving the consumer strength. it is tell us that this beer has all the alcoholic/taste strength required for a good beer.
still seems kind of average though.
ya.. and no line's needed for this campaign. Visual and line says the same thing..
ideas....30 minutes nahi toh free.
First diet whisky, now beer that makes you stronger. What will they think of next!
post-it notes always made me stronger.
you felt it too?
I got that it's courage juice. And that the beer is strong. I like the execution, they tried something other than boobs and ass.
The idea does not fit with an alcoholic drink.
Yes!
>>>> That's not an ad. THIS is an ad.
surely it's to do with the strength of beer ... i quote from the cap code "alcoholic drinks should not be presented as preferable because of their high alcohol content"
If that's just a regular beer no matter how strong i don't really get the point about giving strenght.
come on guys we can take the one hand side as a non-alcoholic side!
the side with so many hands are the beer consumers!
so this ad sucks badly!!!!!
Si me confunde el hecho de que sea cerveza, no entiendo porque anclan la fuerza fisica con la cerveza. Podria haber sido un tipo de fuerza en cuanto a actitud quizas?, pero aun asi no me gusta. Seria casi como decirle a la gente literalmente "se alcoholico".
Me gusta la idea, pero no para cerveza.
Visiten -> http://www.elcabaret.cl
No es una cerveza. Es más, si te das cuenta, la forma de la botella te
da la impresión que tira más para un suplemento energético que
para una bebida con malta.
El mensaje nunca declaró "alcoholizate". Así que mi consejo es afinar
un poco más la observación para no caer en la suma de comentarios
sin sustento.
"Aquí también se opina en español".
PD. Bien ahí Delfo!.
No. Not working in this category.
>>>> That's not an ad. THIS is an ad.
Bit expected, i feel the message was alot to work with and this ad never got there.
I like it, and the fact that its for beer and not a vitamin supplement as it looks like it should be, makes it work for me more.
A good chuckle at it, although it does remind me of the 'guiness for strength' ads from the 1930's or whenever it was you always see in Irish theme pubs all around the world. So perhaps the thinking isn't as original as it at first appears.
7/10
BUGGERS
5/10
For all you ignorant niggas.
In Dominicana, all the hard working niggas drink malt as part of their diet.
In Dominicana, malt is like a complete meal so hard working niggas keep themselves strong for keeping up with all the physical tasks.
In Dominicana, malt is considered an energetic-some bitter-some sweet beverage and it won't be long before beer is considered a soft drink too.
Dominicans are crazy about beer so it is understandable that anything else that comes from it would be embraced likewise.
You go with your women to Dominicana, and you'll come back home alone, man. Imagine people raised ond beer and malt.
Holla at my niggas!!
There is no call to be rude. No one here is ignorant, and you aren't going to get your point across any better by being rude.
save this shit for somewhere else.
there's an error in the category, this is not an alcoholic beverage campaing.
PARA UNA CERVEZA??????
Lowenbrau es un extracto de Malta, no una bebida alcóholica, ni cerveza, ni nada que se le parezca.
está en la categoría de bebidas alcoholicas por error.
Debió estar expuesta en la categoría de bebidas no alcóholicas.
LES QUEDO CLARO!!
Yo creo que los anuncitos que son tipicas Dominicanadas, deben quedarse allá y no ser expuestas al excrutinio internacional, ya que Solo Dominicanos, saben la connotacion de Fuerza (gracias a
Jack Veneno) que tienen estos tipos de Malta.
It is my opinion, that typical Dominican ads, should remain in the island and not be submitted to international probing. Given that only the target market for these ads, Dominicans, would understand the nuances of these Malt based beverages in relation to Fitness and strength.
All in all i think it's a "first thought" on strength and they could have pushed it further. I know Y&R Damaris can do better than that.
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