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29 comments

Gilsem's picture
Gilsem
80 pencils

(yawn)... next?

Pouts's picture
Pouts
691 pencils

nice idea but not good 4 beer! come on Beer does not make you strong!!! very bad strategy for a Beer!

ottobaez's picture
ottobaez
21 pencils

in dominican republic, lowenbrau is not a beer, is a malt beverage!!!!

Bastian's picture
Bastian
6 pencils

That's correct in general in Latin America the malt beverages are allways related with strength. Even though it's an alcoholic beverage.

andysceptic's picture
andysceptic
22 pencils

to me its not talking about giving the consumer strength. it is tell us that this beer has all the alcoholic/taste strength required for a good beer.

still seems kind of average though.

kalpesh78's picture
kalpesh78
2580 pencils

ya.. and no line's needed for this campaign. Visual and line says the same thing..

ideas....30 minutes nahi toh free.

SummerA's picture
SummerA
154 pencils

First diet whisky, now beer that makes you stronger. What will they think of next!

klaussnow's picture
klaussnow
1677 pencils

post-it notes always made me stronger.

... its already been done...

Bigbird's picture
Bigbird
112 pencils

you felt it too?

ellehcimeo's picture
ellehcimeo
3522 pencils

I got that it's courage juice. And that the beer is strong. I like the execution, they tried something other than boobs and ass.

jonathanrioux's picture
jonathanrioux
86 pencils

The idea does not fit with an alcoholic drink.

Rog's picture
Rog
6094 pencils

Yes!

>>>> That's not an ad. THIS is an ad.

bloomix's picture
bloomix
51 pencils

surely it's to do with the strength of beer ... i quote from the cap code "alcoholic drinks should not be presented as preferable because of their high alcohol content"

backinfivemins's picture
backinfivemins
19 pencils

If that's just a regular beer no matter how strong i don't really get the point about giving strenght.

Mouse's picture
Mouse
2 pencils

come on guys we can take the one hand side as a non-alcoholic side!
the side with so many hands are the beer consumers!
so this ad sucks badly!!!!!

rodadv's picture
rodadv
18 pencils

Si me confunde el hecho de que sea cerveza, no entiendo porque anclan la fuerza fisica con la cerveza. Podria haber sido un tipo de fuerza en cuanto a actitud quizas?, pero aun asi no me gusta. Seria casi como decirle a la gente literalmente "se alcoholico".

Me gusta la idea, pero no para cerveza.
Visiten -> http://www.elcabaret.cl

Punch's picture
Punch
614 pencils

No es una cerveza. Es más, si te das cuenta, la forma de la botella te
da la impresión que tira más para un suplemento energético que
para una bebida con malta.

El mensaje nunca declaró "alcoholizate". Así que mi consejo es afinar
un poco más la observación para no caer en la suma de comentarios
sin sustento.

"Aquí también se opina en español".

PD. Bien ahí Delfo!.

"no silencies lo que no sabes expresar".

Rog's picture
Rog
6094 pencils

No. Not working in this category.

>>>> That's not an ad. THIS is an ad.

LetitbeKNOWN's picture
LetitbeKNOWN
36 pencils

Bit expected, i feel the message was alot to work with and this ad never got there.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

I like it, and the fact that its for beer and not a vitamin supplement as it looks like it should be, makes it work for me more.

A good chuckle at it, although it does remind me of the 'guiness for strength' ads from the 1930's or whenever it was you always see in Irish theme pubs all around the world. So perhaps the thinking isn't as original as it at first appears.

7/10

BUGGERS

cesarsepulveda's picture
cesarsepulveda
62 pencils

5/10

1 Nigga's picture
1 Nigga
46 pencils

For all you ignorant niggas.
In Dominicana, all the hard working niggas drink malt as part of their diet.
In Dominicana, malt is like a complete meal so hard working niggas keep themselves strong for keeping up with all the physical tasks.
In Dominicana, malt is considered an energetic-some bitter-some sweet beverage and it won't be long before beer is considered a soft drink too.
Dominicans are crazy about beer so it is understandable that anything else that comes from it would be embraced likewise.

You go with your women to Dominicana, and you'll come back home alone, man. Imagine people raised ond beer and malt.

Holla at my niggas!!

ellehcimeo's picture
ellehcimeo
3522 pencils

There is no call to be rude. No one here is ignorant, and you aren't going to get your point across any better by being rude.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

save this shit for somewhere else.

ottobaez's picture
ottobaez
21 pencils

there's an error in the category, this is not an alcoholic beverage campaing.

Teboec's picture
Teboec
38 pencils

PARA UNA CERVEZA??????

aguijon's picture
aguijon
4 pencils

Lowenbrau es un extracto de Malta, no una bebida alcóholica, ni cerveza, ni nada que se le parezca.
está en la categoría de bebidas alcoholicas por error.
Debió estar expuesta en la categoría de bebidas no alcóholicas.
LES QUEDO CLARO!!

BrownSugar's picture
BrownSugar
104 pencils

Yo creo que los anuncitos que son tipicas Dominicanadas, deben quedarse allá y no ser expuestas al excrutinio internacional, ya que Solo Dominicanos, saben la connotacion de Fuerza (gracias a
Jack Veneno) que tienen estos tipos de Malta.

It is my opinion, that typical Dominican ads, should remain in the island and not be submitted to international probing. Given that only the target market for these ads, Dominicans, would understand the nuances of these Malt based beverages in relation to Fitness and strength.

All in all i think it's a "first thought" on strength and they could have pushed it further. I know Y&R Damaris can do better than that.

Guest's picture
Guest

la maldita madre de todos...

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