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Published/Aired: 
May 2011
Description: 

Scientists in Iceland want to prove their theory: whether the world will let them exterminate whales.
TEXT Commercial whale hunting has been prohibited since 1986. In August 2003, after a 14-year period of inactivity, Iceland announced that it was resuming whale hunting for "scientific purposes". From that date onwards, whale meat from these investigations has been commercialized for human consumption in Asian countries.
Without you, whales are alone.
www.cerocazadeballenas.cl

Advertising Agency: Los Quiltros, Santiago, Chile
Executive Creative Director: Rodrigo Gómez
Creative Directors: Rodrigo Elissalde, Rodrigo Duarte
Art Director / Illustrator: Rodrigo Elissalde
Copywriter: Rodrigo Duarte

Comments (13)

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Highest Rated

ace85le's picture
ace85le
Activity Score 3939

I love this. Very powerful and well presented!

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bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

don"t understand the language.
but the visual is great.

"If you are irritated by every rub, how will you be polished?"
— Rumi

arke1's picture
arke1
Activity Score 237

Interesting visual, the rest doesn't do terribly much for me though.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1634

agreed visual is very grabbing

NaciBabuska's picture
NaciBabuska
Activity Score 42

Nice idea but both visuals remind me this one: http://adsoftheworld.com/media/print/lucy_cgi_whale

But Lucy's is much much better to me.

Manoma's picture
Manoma
Activity Score 1108

Thank's for the copy,
very clear very strong ;-)

The visual could be a little more evident...

marchball1's picture
marchball1
Activity Score 10

I`m lovin. It's A very strong idea, excellent execution. Congratulations.

bakamono's picture
bakamono
Activity Score 1002

I dont agree with the visual. If it was more life like in the ocean instead of white background.

because therefore it is

Glut's picture
Glut
Activity Score 3937

excellent art!

Church Money's picture
Church Money
Activity Score 76

I have disagree with a lot of people and say that the grey/plain background is what makes this visual work. We've all seen whales crashing out of the water, but this feels fresh and makes me focus on the important elements. Overall a very strong ad, my only complaint being that the production could be a little better. A lot of stock splatter brushes and some lo-res detailing detract from an otherwise terrific ad.

WALDOW's picture
WALDOW
Activity Score 18

great execution!!

Ed Rapport's picture
Ed Rapport
Activity Score 724

Would have been nicer had a splash of the oceans water came up where the Whale surfaces.. But the art direction nonetheless makes me want to take action and get involved in helping the poor aquatic mammals.

jackblack's picture
jackblack
Activity Score 2350

Gross.

ace85le's picture
ace85le
Activity Score 3939

I love this. Very powerful and well presented!

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

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