Cero Caza De Ballenas: Whale, 2

Scientists in Iceland want to prove their theory: whether the world will let them exterminate whales.
TEXT Commercial whale hunting has been prohibited since 1986. In August 2003, after a 14-year period of inactivity, Iceland announced that it was resuming whale hunting for "scientific purposes". From that date onwards, whale meat from these investigations has been commercialized for human consumption in Asian countries.
Without you, whales are alone.
www.cerocazadeballenas.cl

Advertising Agency: Los Quiltros, Santiago, Chile
Executive Creative Director: Rodrigo Gómez
Creative Directors: Rodrigo Elissalde, Rodrigo Duarte
Art Director / Illustrator: Rodrigo Elissalde
Copywriter: Rodrigo Duarte

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13 comments

bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

don"t understand the language.
but the visual is great.

"If you are irritated by every rub, how will you be polished?"
— Rumi

arke1's picture
arke1
237 pencils

Interesting visual, the rest doesn't do terribly much for me though.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

agreed visual is very grabbing

NaciBabuska's picture
NaciBabuska
39 pencils

Nice idea but both visuals remind me this one: http://adsoftheworld.com/media/print/lucy_cgi_whale

But Lucy's is much much better to me.

Manoma's picture
Manoma
1093 pencils

Thank's for the copy,
very clear very strong ;-)

The visual could be a little more evident...

marchball1's picture
marchball1
10 pencils

I`m lovin. It's A very strong idea, excellent execution. Congratulations.

bakamono's picture
bakamono
1004 pencils

I dont agree with the visual. If it was more life like in the ocean instead of white background.

because therefore it is

Glut's picture
Glut
3947 pencils

excellent art!

Church Money's picture
Church Money
76 pencils

I have disagree with a lot of people and say that the grey/plain background is what makes this visual work. We've all seen whales crashing out of the water, but this feels fresh and makes me focus on the important elements. Overall a very strong ad, my only complaint being that the production could be a little better. A lot of stock splatter brushes and some lo-res detailing detract from an otherwise terrific ad.

WALDOW's picture
WALDOW
18 pencils

great execution!!

Ed Rapport's picture
Ed Rapport
724 pencils

Would have been nicer had a splash of the oceans water came up where the Whale surfaces.. But the art direction nonetheless makes me want to take action and get involved in helping the poor aquatic mammals.

jackblack's picture
jackblack
2262 pencils

Gross.

ace85le's picture
ace85le
3939 pencils

I love this. Very powerful and well presented!

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