CERCA: Girl

Words hurt too. Any kind of violence against children is a crime.
Children and Adolescents Reference Center

Advertising Agency: Loducca, São Paulo, Brazil
Creative Director: Guga Ketzer
Head of art: Cassio Moron
Art Directors: Daniel Poletto, Roberta Moraes
Copywriter: Rodrigo Senra
Photographer: Mario Daloia
Published: April 2009

17 comments

Guest's picture
Guest

HECHO CIENTOS DE VECES!!!!
NADA DIFERENTE!!!

Guest's picture
Guest

Art direction around the eye sucks!

uncletui's picture
uncletui
65 pencils

REal Life Is Pain

samwanzer28's picture
samwanzer28
313 pencils

Good and moving.

ginu's picture
ginu
140 pencils

Nice ............. !!!!!!!!11

CurryJ's picture
CurryJ
955 pencils

Is it just me? Or is there a bit of a disconnect between the visual and the headline?

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I think; therefore I am

Guest's picture
Guest

it's not clear it are words making a blue eye... i cant read the words or eaven see the letters

pwucel's picture
pwucel
158 pencils

Its true, I don't see the message also.. she was physically hit by hand or punched. Not by words.
May be they don't get the direction well.

Guest's picture
Guest

love it. Trihan

Endlessway1's picture
Endlessway1
99 pencils

woow .. i like the idea and art direction.

Guest's picture
Guest

i like the "fuck you" on the far right below the eye

cebado's picture
cebado
258 pencils

Esto ya lo vi 37 veces creo, MEDIA PILAA POR DIOSSSSSSSSS!!!!!!!!!!!!!!!!!!!!

Guest's picture
Guest

should be dramatic but still leaves some emotional distance after discovering the "trick"...

CurryJ's picture
CurryJ
955 pencils

Ah, I see it now. Damn! You got to look really closely to spot it. Everything falls into place now.

================================================
I think; therefore I am

pedrocajueiro's picture
pedrocajueiro
30 pencils

Ótimo, bonito!

AXAY555's picture
AXAY555
582 pencils

well d idea of creating something with words on d face has been done so many times by diff brands like Dove..

& watch this ad which is much better than this campaign -
http://adsoftheworld.com/media/print/106_teleonthaal_domestic_violence...

theoldman_son's picture
theoldman_son
319 pencils

Not fresh at all.

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