Words hurt too. Any kind of violence against children is a crime.
Children and Adolescents Reference Center
Advertising Agency: Loducca, São Paulo, Brazil
Creative Director: Guga Ketzer
Head of art: Cassio Moron
Art Directors: Daniel Poletto, Roberta Moraes
Copywriter: Rodrigo Senra
Photographer: Mario Daloia
Published: April 2009
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17 Comments
HECHO CIENTOS DE VECES!!!!
NADA DIFERENTE!!!
Art direction around the eye sucks!
REal Life Is Pain
Good and moving.
que sera sera
Nice ............. !!!!!!!!11
Is it just me? Or is there a bit of a disconnect between the visual and the headline?
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I think; therefore I am
it's not clear it are words making a blue eye... i cant read the words or eaven see the letters
Its true, I don't see the message also.. she was physically hit by hand or punched. Not by words.
May be they don't get the direction well.
love it. Trihan
woow .. i like the idea and art direction.
i like the "fuck you" on the far right below the eye
Esto ya lo vi 37 veces creo, MEDIA PILAA POR DIOSSSSSSSSS!!!!!!!!!!!!!!!!!!!!
should be dramatic but still leaves some emotional distance after discovering the "trick"...
Ah, I see it now. Damn! You got to look really closely to spot it. Everything falls into place now.
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I think; therefore I am
Ótimo, bonito!
well d idea of creating something with words on d face has been done so many times by diff brands like Dove..
& watch this ad which is much better than this campaign -
http://adsoftheworld.com/media/print/106_teleonthaal_domestic_violence...
Not fresh at all.