CERCA: Boy
Words hurt too. Any kind of violence against children is a crime.
Children and Adolescents Reference Center
Advertising Agency: Loducca, São Paulo, Brazil
Creative Director: Guga Ketzer
Head of art: Cassio Moron
Art Directors: Daniel Poletto, Roberta Moraes
Copywriter: Rodrigo Senra
Photographer: Mario Daloia
Published: April 2009
17 comments
Beautiful, but done.
Strong stuff
Not new. Sorry.
totally agree.same old same old..
idea is old..but execution is good..
Good but bit strong.....
old ideas die hard
Words hurt too, okay! but why show that physically. Had seen a similar campaign in Aotw about a month back.
there is definitely a disconnect btw the words & the visual...the copy should have been worked on or is it lost in translation???
i love it. nice . Trihan
the visual is a lot weaker than the copy, i dont find it delivering the msg enough..
| Everartz |
I think this is perfect. This is how child abuse adverts should be, not like those God awful, broken porcelain children "you could lose more than just your temper" adverts.
Força GUGA!!
dig it!
excelente!
Its not a repost? ah... no... its the same idea... again?
Its not only done, its firt thought too... Bad...
Agreed. I'm sure they can do better than this.